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    Getting Started

    We offer a simple process:

    1. Sign the agreement and submit payment.
    2. Receive kickoff date options.
    3. Attend the Kickoff Call (typically within 1 week).
    4. Complete onboarding questionnaire.
    5. Review and approve showcase emails.
    6. Review and approve your retention marketing strategy.
    7. Full production begins!

    The speed of getting started and onboarding depends largely on how quickly you complete onboarding materials and approvals.

    Once you sign the agreement and we receive payment, we will provide you with kickoff date options. We’ll set up your accounts, integrations, communication channels, strategy roadmap, and initial email assets.

    Most clients kick-off within approximately one week after payment. Full onboarding typically takes around 30 days before production begins.

    The onboarding process starts with a Kickoff Call where you’ll meet your dedicated team, align on your business goals, discuss creative expectations, and establish timelines.

    During onboarding, our team:

    • Builds a 3-month and annual roadmap.
    • Sets up accounts and integrations.
    • Conducts a deliverability audit.
    • Creates showcase emails.
    • Develops signup and automation strategies.
    • Launches your Slack channel and client dashboard.

    Usually, timelines vary based on complexity, but standard onboarding is approximately 15-30 days before full production begins.

    You receive:

    • 5 showcase emails
    • Email and automation strategy
    • Deliverability audit
    • Account setup and integrations
    • Client dashboard access
    • Dedicated Slack channel
    • Strategic roadmap

    Flowium primarily operates as an ongoing Retention Marketing Partner, providing continuous strategy, optimization, campaigns, and automation management.

    Pricing & Contracts

    Pricing is discussed after we’ve had a chance to fully understand your business goals, opportunities and scope of work.

    In order to provide an accurate cost for our services, we must first understand your business goals and audit of your retention system to estimate the scope of work.

    No hidden fees. Flowium maintains transparent pricing with a clearly defined scope of work. The only additional charges are a rush fee for expedited requests and a change fee for revisions outside the original scope, both communicated upfront before they apply.

    Regardless of the available marketing channel, each service may include:

    • Marketing strategy development
    • Campaign planning and management 
    • Design and copywriting 
    • Automation and flow creation 
    • Deliverability management 
    • Reporting and optimization 
    • Platform migrations 
    • Consulting and audits 
    • Tech Stack Audit & Management
    • Paid Media Management

    Most of the DTC newsletters on our list are free, so you can easily join for no cost and start transforming your business with the received knowledge and insights. However, some agencies have paid membership or subscription options, offering advanced content and benefits.

    Yes. Flowium offers flexibility to adjust your plan at any time. You can upgrade or downgrade as your needs change. Contract terms vary depending on the agreement you sign, and cancellation requires a minimum notice period of 60 days. Communicate your needs and changes with your dedicated team, and we’ll suggest the best option.

    No, long-term commitment isn’t required. We offer month-to-month contracts with a 60-day cancellation notice requirement. If you prefer, we also offer special pricing for 6-month or 12-month commitments.

    Yes. NDAs and other contractual agreements can be provided if needed.

    All work is created specifically for your account and integrated into your marketing platform.

    Ownership and transfer details may vary based on the engagement agreement. We confirm all the details and possible actions with our clients before signing.

    Yes. Flowium maintains comprehensive business insurance coverage, including protection related to cyber incidents, privacy breaches, media liability, and other operational risks.

    Email Marketing Strategy

    A clear email marketing strategy creates a smooth workflow that saves time and drives higher click-through and conversion rates. Instead of constantly stepping in, a well-planned marketing strategy lets your automated system do the heavy lifting for you.

    As soon as traffic starts to come to your e-commerce website, as soon as users start to navigate through your online business, you need to capture their email addresses. You can’t lose the opportunity to create a bond between you and these people that already shown an interest in your brand.

    This is a service that provides a range of options related to email marketing, including account audit, campaign strategy, content development, copywriting, template design, and automation development.

    An email marketing agency provides clients with all the tools needed to create an effective email strategy that drives business growth. The agency develops an overall plan based on research and analysis, then coordinates all aspects of the campaign – from the design to technology to content creation – to deliver the best possible results to its client.

    Businesses need email marketing agencies to help them craft an effective email strategy and create email marketing campaigns that convert. The main reason businesses need an email marketing agency is that an agency has extensive email marketing expertise that many businesses lack.

    While there are many excellent email marketing agencies on the market, the best one for you might not be the best for someone else. Ultimately, choosing the best email marketing agency for your business will depend on your business needs, goals, and overall circumstances.

    Flowium views email and SMS primarily as retention marketing channels focused on building customer relationships, increasing customer lifetime value, and driving sustainable revenue growth. We also incorporate other channels such as WhatsApp, Direct Mail, Push Notifications and RCS to help you achieve your retention marketing goals.

    Our list growth strategies typically include:

    • Popups and forms
    • Welcome offers
    • Lead magnets
    • Landing pages
    • SMS capture
    • Strategic onsite optimization

    We develop copy around customer psychology, brand voice, lifecycle stage, personalization, and conversion goals.

    The cost is determined by how many emails the agency will set up for you every month. You must know two numbers: the cost per email (usually $200 to $1,500, which includes the full procedure) and the number of emails required every month.

    If you require ten emails and the firm charges $500 for each email, your monthly email marketing expense will be $5,000. However, keep in mind that elaborate or dynamic mailings might cost upwards of $10,000.

    A large company’s email marketing costs can range anywhere from $5,000 to $15,000 per month, depending on the extent of services and the quantity of emails sent. Higher-end retainers of $10,000 to $15,000 may include 15-20 or more emails per month, with optional services like advanced segmentation, in-depth analytics, and strategic planning.

    Yes, opting for professional services is highly beneficial for your email marketing strategy. When done correctly, with a high level of personalization and expert segmentation, your campaigns can enhance engagement, conversions, and revenue.

    Email marketing has an average ROI of 85 to 1 — that is, for every $1 invested, businesses can benefit by $85. Email marketing contributes approximately 30% of a company’s overall income. Choosing the right email marketing agency as your service provider that will deliver persistent work and a focus on subscriber value is essential for increasing your ROI.

    By investing in the assistance of an expert team like Flowium, you can fully realize the potential of email marketing as a powerful growth channel.

    By employing a marketing agency, you may access a comprehensive team of experts, such as strategists, designers, content producers, and digital advertising specialists, without having to pay for several full-time staff members.

    Additionally, agencies can execute tried-and-true tactics more quickly because of their experience working with various industries, resources, and campaigns. This means lower overall overhead and greater performance for many businesses.

    Outsourcing marketing services gives businesses access to specialized knowledge, reduces labor costs, boosts operational effectiveness, and gives them more freedom to scale marketing campaigns to achieve their goals. Additionally, it enables organizations to focus on their core competencies while strategically utilizing external resources.

    Numerous marketing functions, such as digital marketing, graphic design, branding services, content creation and management, market research, and data analytics, are routinely outsourced by businesses.

    A collection of emails that companies have collected from clients or visitors who want to get updates, coupons, and other information about your company delivered straight to their inbox in digital format is called an email list.

    Finding and gathering emails from users and visitors is known as list building. This enables you to expand the email database you use to finish off your email marketing campaigns. Additionally, it offers you more chances to improve the potential channels of connection you have with both present and potential clients.

    The only correct way of obtaining an email list is using all the practices we mentioned. Other sources are deemed unreliable, and for a good reason at that. Don’t buy email lists! Purchasing email lists, which frequently contain low-quality contacts and spam traps, is a common mistake made by inexperienced e-commerce marketers.

    Additionally, as you do not have verification of opt-in consent, employing bought lists may subject you to GDPR violations and severe penalties. This can result in a bad sender reputation, bans, and even account termination by your email service provider. In the end, rather than increasing sales, this strategy wastes money and minimizes the efforts of your email marketing campaigns.

    Another term for a lead magnet is “gated content,” which describes useful content, like webinars or ebooks, that consumers can only access after supplying their contact details, usually their email address, making it a useful tool for lead generation.

    Free trials are a popular way to attract new customers, and with good reason. Customers are frequently willing to provide their information when allowed to test a product or service for free.

    They have three essential features.

    • Specifically designed to address a problem.
    • Aimed for a certain demographic.
    • Provides a (perceived) fast advantage.

    There are several pitfalls that you should avoid to create an effective resource that brings you desired results:

    • The length of your lead magnet is excessive. It needs a large time investment, dedication, and resolve to complete, and has an opportunity cost. It has an opportunity cost to you since it takes too long to build.
    • It’s too technical, meaning it’s too hard to understand.
    • Your information is too generic and doesn’t provide unique value. This means that the user may easily obtain something like that in a dozen other locations without providing an email address.
    • It doesn’t address a real issue that your target audience might deal with.
    • It doesn’t relate to a problem that the user wants to fix immediately and lacks immediacy.
    • It provides a solution that would be too time-consuming to put into practice.

    The direct-to-consumer newsletter is the best source of information for DTC founders, operators, and marketing teams who want to find practical tips for building and optimizing their ecommerce brands.

    With a top DTC newsletter subscription, you’ll get concise insights, actionable strategies, and real-world examples that will help you find the right direction for business growth, retention, lead generation, and promotional tactics.

    The five stages of the customer lifecycle are Awareness, Consideration, Action, Retention, Advocacy. Knowing these stages and their meaning will help you understand your customers, their thoughts, hesitations, and needs.

    If you are aware of the stages of the customer lifecycle, you can predict the changes in your customers’ needs and send the right emails at the right moment. Your email marketing campaigns will get more precise and customer-oriented, which will eventually drive to better sales and engagement.

    Reaching a large audience through mass media platforms like TV, radio, and billboards is the main goal of traditional marketing. Lifecycle marketing, on the other hand, is a focused strategy that aims to lead a consumer through a particular set of phases, from awareness to purchase to loyalty and retention.

    Lifecycle marketing seeks to provide a customized experience for every single consumer rather than attempting to reach a broad audience.

    You can increase income, strengthen client connections, and enhance the overall customer experience using lifecycle email marketing. You can promote loyalty, boost retention, and achieve long-term business success by interacting with customers at every step of their journey and providing the appropriate marketing messages.

    Yes, companies of all sizes can benefit from lifecycle marketing. Creating a customized experience for your clients and assisting them at every step of the customer journey may be advantageous for both small startups and huge corporations.

    Email Campaigns

    An HTML email is an email that has special formatting, images, links and other aspects that are not typically included in standard email services. Technically speaking, an email is HTML if it has any visual styling, such as bold text, various fonts, colors, or backgrounds.

    If you write HTML code for Outlook email, remember about important elements that you document must have to ensure proper display of your email.

    • To inform your software that you are writing HTML code, use <!DOCTYPE html>. 
    • To indicate to your software that the language is English, use <HTML lang=”en”>. 
    • To indicate to the program where the email’s header begins and ends, use <head> and </head>. 
    • Using table tags allows indicating the email borders.
    • To title the HTML email, use title tags. 
    • Apply CSS rules to style tags. 
    • To indicate to the program where the start and finish of the email body are, use <body> and </body>. 
    • To display the table’s start and finish, use <table></table>. 
    • Use <td></td> or <tr></tr> to enable you to adjust the table’s spacing and other elements. 
    • In order to make the email compatible with many email clients, use <td align=”center”>.

    Keep the following tops from our experts in mind when creating HTML email in Outlook.

    • Opt for designs and styles that are clear and basic and that work well on desktop and mobile platforms.
    • Make sure your writing is clear and concise.
    • Because they might not function in all email clients, JavaScript and forms should not be used in HTML emails.
    • In case your pictures won’t load for some reason, make sure they have an alt tag.

    Outlook does not offer a direct method for modifying an email’s HTML source code. You cannot edit the HTML code itself on the page you found; it just describes how to switch between HTML, Rich Text Format, and Plain Text for messages.

    You can attempt a few potential workarounds to modify an email’s raw HTML in Outlook 365 on Web. To alter the HTML code of an email, use an add-in or third-party application. You can also switch to a different email program or web service.

    Some web services or email clients like Klaviyo might assist you in completing this operation. With these, you can draft and modify emails in HTML mode, send them to your Outlook account, or copy and paste the email into Outlook.

    No, you can embed HTML in Outlook without being a programming expert. Even someone with no experience can write visually appealing emails for Outlook with the correct tools. However, we emphasize that before attempting to incorporate HTML code, it’s vital to learn the basics of HTML.

    Plus, some advanced features and styling techniques require professional help.

    Even though you can use Outlook to send HTML emails, it’s not considered the best among email service providers. It has considerable limitations that might impair the success of your campaigns. That why Flowium recommends opting for other platforms to send this kind of messages.

    The best solution in this terrain is Klaviyo that offers advanced features for creating HTML emails and sending large numbers of messages in this format. It allows you to send personalized, scheduled, and automated emails, and they help you to make sure that your emails don’t fail to deliver or get marked as spam.

    Alternative services like HubSpot, Campaign Monitor, and MailChimp also manage the powerful and specialized servers necessary to send large volumes of emails in HTML.

    The primary objective and purpose of the information in an email is its subject. An email’s objective and goal are supported by its subject line when it appears in the inbox. Make sure it’s optimized for your audience because this one line of content can often determine whether an email is opened or discarded.

    The main goal of an email subject line is to grab subscribers’ attention and convince them to click and engage with the email content.

    You can increase the number of consumers who open your emails, target the right audience, and keep your message out of the spam folder by taking a little more time to craft it by using the best practices and examples that we present above. Additionally, compelling email subject lines encourage readers to click through.

    It’s crucial not to deceive subscribers with misleading subject lines. It should serve as a hook, enticing recipients to explore the rest of the message in the email. You should also indicate to your readers from the start what kind of benefits they can expect from reading your emails.

    Undoubtedly, email marketing can help you convert prospects to subscribers and eventual customers. Emails remain the most effective way to reach the bulk of the world’s population because at least 4 billion people use email! Moreover, a study has shown that emails can make a purchase happen three times faster than social media.

    Depending on your line of work. It is highly advised that campaigns be sent out once a week. Sending once a month is the minimum required if you are a business-to-business (B2B) client. Sending weekly ads is, however, the most effective strategy if you are an ecommerce company.

    It depends on your business, your product, and your seasonality. The best way is to test and see how it performs for your business.

    According to Ezra Firestone, the right balance is 1 promo campaign every 6 weeks. We tested it for many of our clients, and it works for us.

    Email automation that consists of just sending one email is known as single email automation. Some marketing emails are made to stand alone and offer value without being part of a series, while others are made as a series where each email builds on the one before it.

    Certain user behaviors, such as receiving a welcome email after registering, cause automated emails to be sent. Bulk emails, like promotional newsletters, are one-time communications delivered to a wide audience at once. Scheduled emails delivered over time to nurture leads or lead users through a journey are known as drip campaigns.

    Not necessarily. Flowium recommends using discounts strategically rather than relying on them for every campaign, balancing promotional emails with educational and value-driven content. This approach helps protect margins and strengthens long-term customer loyalty.

    No, you should approach discounts strategically. If you offer too many discounts, especially on abandoned carts, your customers may stop buying your products at their original price.

    Lifecycle emails are generated by user actions and are automated. Usually sent in large quantities, promotional emails concentrate on temporary deals.

    No universal number exists. At least one email should be sent at each key stage of the lifecycle, and further communications should be triggered by user activity.

    Core content can be repurposed, but each channel has its own limitations. Modify tone, length, and formatting as necessary.

    The main reason why PDFs can’t be attached to marketing emails is the risk of to end up in the spam folder. Because PDFs (and attachments in general) are often used to hide viruses, email inboxes, as well as users, don’t trust them. So to make sure your email gets into your subscriber’s inbox, avoid including any attachments.

    You need to upload the PDF file to a cloud and click “share”. Then, you can select the “links” option and give authorization to all users to read your file through the link. Now, you can copy/paste this link to your email, and your subscribers will be able to access your file.

    You can use calls to action to make your subscriber click on links redirecting to your PDF files. These calls to action should be visible, clear, and clickable buttons, that the subscriber can easily spot in the email. A catchy phrase, such as “click here to download your guide!” will attract attention even more.

    Just because your email countdown has reached its end doesn’t mean you should forget about it and leave it at zero. Some companies have come up with a good strategy and a way out in case the timer comes to an end.

    When the timer is over, it would be good to add a link or some info that tells people what to do in case of a missed opportunity. In this way, latecomers and reopeners will learn more instead of just looking at the expired countdown.

    A/B testing will always be useful, and it’s the same for countdown emails. There are different audiences, set up A/B testing for your countdown emails to see if creating a sense of urgency works for your audience.

    You can concentrate on these visual elements: the logo, the colors, the font, the structure. But also on more subtle points: the writing style, the tone, the message.

    You can visit multiple online platforms specialized in email templates, use your email marketing platform’s templates, design your own ones, or hire an expert to do the work for you. It all depends on your budget and the level of uniqueness you target. 

    You can also download our Design Lookbook to discover high-performing email templates from a variety of industries and get inspiration for designs that drive results.

    Colors are very important in terms of branding. Customers often recognize a company for its color choice. Think of Tiffany’s blue or Coca-Cola’s red. And details such as CTAs buttons and links colors shouldn’t be overlooked.

     To avoid confusion, it is better to stick to one color. However, a good practice is to set up a secondary color for when a link has already been clicked on. However, it is advised to choose a darker or lighter shade of the original link color to do so.

    You can also download our Design Lookbook to discover high-performing email templates from a variety of industries and get inspiration for designs that drive results.

    An email drip campaign is a series of automated emails you send to your subscribers at specific intervals. Drips campaigns are often used to nurture leads and drive conversions.

    A good rule of thumb is to keep your drip campaign between 3 and 5 emails. However, there is no one-size-fits-all rule. When creating your drip campaigns, use your better judgment to decide how many emails to include based on your audience’s engagement and your goal for the campaign.

    The best way to create an email drip campaign is to use an email marketing software like Klaviyo. It will help you create a visual flowchart to map out your campaign by taking into account things like the number of emails, time intervals, and specific triggers.

    The best way to create an email drip campaign is to use an email marketing software like Klaviyo. It will help you create a visual flowchart to map out your campaign by taking into account things like the number of emails, time intervals, and specific triggers.

    Send the first welcome email immediately after someone subscribes to your list to capture their attention while you still have it. Delaying your welcome email carries the risk of losing your new subscriber’s interest or having them completely forget about your brand by the time they receive your welcome emails.

    The best email template for a welcome series is the one that resembles your brand the most. Since it is the moment to introduce your brand, products, and team, the email template should 100% reflect the spirit of your company.

    Some eCommerce owners choose to send only one welcome email, and it works well. But since it’s a perfect time to contact your subscriber and convert them into a customer, limiting yourself to just one email can be a disadvantage. A campaign can multiply chances and success numbers. The only rule is not to overdo it and spam someone’s mailbox.

    Since welcome emails have high open rates (customer’s interest is at its peak), many companies prefer sending 2 to 4 welcome emails to maximize the outcome of this opportunity. You can use the second, third, or fourth email to introduce your team, brand, story, values, etc.

    Abandoned cart emails are generally considered transactional because they’re triggered when a customer abandons their cart and contain information specific to that customer. However, they may also be classified as promotional if they offer incentives such as discounts to encourage the customer to complete their purchase.

    The customer already started the purchase funnel before abandoning its cart. It shows that he has an interest in your product.

    Maybe he had a problem during the checkout? Maybe he gave himself some time to reconsider the purchase? You don’t know. So you should try to remind him about his interest. The abandoned cart email is a huge conversion opportunity.

    The first abandoned cart email should be sent one hour after the cart was abandoned. This is enough time to fix any checkout problems, and not enough time to forget about the product. The second and third abandoned cart emails should follow after one day, and then after 2-3 days.

    It’s all up to your preferences. The norm is between 1 and 4 emails. More than that would be considered spam. But only one email one hour after the cart was abandoned is also not always enough, as the customer may have not decided yet if he/she wants the item.

    Abandoned cart emails help you to convince your customers to go back to your eCommerce website to finish their purchase. However, one email is often not enough. With a well-conceived workflow, you can send emails just on time to remind your subscribers that there are still items left in their shopping cart, without even think about it.

    First, your subscriber should feel interested enough to click on the email. For this reason, you need a convincing subject line. After this, you can keep its attention by personalizing the email, including calls-to-action, and social proof.

    Yes, communications about abandoned carts can help recover lost purchases. Businesses that employ abandoned cart emails recover 3.33% of lost sales, with an average revenue per recipient of $3.65, according to a recent benchmark by email service provider Klaviyo.

    A call to action that encourages visitors to make a purchase, actionable language, and a reminder of the things left behind should all be included in emails about abandoned carts.

    Provide post-purchase order confirmations right away, followed by shipment updates within a few hours. Promotional emails should be sent a few days following delivery, ideally crafted using feedback from clients who have already used your product.

    While promotional post-purchase emails promote interaction and subsequent purchases by offering deals, product recommendations, or invites to loyalty programs, transactional post-purchase emails include crucial order-related information (such as order confirmation and shipment updates).

    We advise sending three transactional messages (confirmation, shipment, and delivery). Depending on client behavior, try to send out two to three promotional and engagement emails throughout the following month.

    While you need to thank your customer in both cases, you can emphasize your gratitude in the email destined to a second-time purchaser. The person returned to your store and trusted your brand again – this is something you should value and be thankful for. This is the start of a lasting relationship.

    Flowium builds campaign calendars around your revenue goals, seasonal opportunities, product launches, and customer lifecycle stages. The calendar is continuously refined based on performance insights while ensuring campaigns and automated flows work together seamlessly.

    Frequency depends on audience engagement, product launches, seasonality, and business goals. We customize the send timing for each brand.

    To create excitement, send Easter emails 7 to 10 days in advance. 5 to 7 days before, provide VIPs early access deals. The primary offer should then be sent 3 to 5 days prior, followed by last-minute reminders 1 to 2 days prior and post-Easter follow-ups 2 to 3 days following.

    Interacting completely with your audience can increase your promotional email campaign’s conversion rate. Prioritize growing your subscriber list in advance to prevent your exquisitely crafted Easter emails from ending up in spam inboxes.

    Black Friday is a crazy shopping day, and if you’re planning to send an email campaign, it’s essential to start early. You should start sending your Black Friday email campaign at least one week in advance, or even two.

    Sending out your first Black Friday email should be your goal at least a week ahead of the sale. Send the initial email two weeks in advance, if at all possible, to give folks enough time to make plans to accept your offer.

    By the end of October, you can even send out your very first email. People are getting more and more organized for Black Friday. There is so much competition that you have to move fast to become noticed.

    When sending this email, timing is important. Keep in mind that on Black Friday, people wake up early to shop. For optimal outcomes, send your email between 4 and 8 a.m.

    You may need to adjust the timing somewhat if your sale is going to go live at a different time. To prepare customers for the big bargain, you may send out your final Black Friday email the night before at 11 p.m., for example, if your sale starts at exactly midnight.

    You must consider your unique offer and delivery schedule when determining when to send emails on Black Friday. If your Black Friday sale begins at 10 a.m. instead of midnight, your schedule will change.

    You need to send out a whole email campaign on Black Friday – sending only one email is insufficient. A week before Black Friday, send out three to five emails at the very least.

    A clear subject line with exclusive language, unique emojis, and a precise mention of a special offer, complemented by your creativity, will make it stand out. Find more ways to make your subject line unique and perfect in the article.

    Absolutely! A/B testing is the key to successful subject lines that deliver results. With its help, you will see which of your subject line options is the best and has the most potential to bring a high open rate.

    Sending an email on the Sunday before the event, between 6 and 10 a.m. on Cyber Monday, is the best time.

    Emails with eye-catching designs, compelling calls to action, and clear subject lines are more likely to be opened and clicked through.

    Include your promotional emails in a strategically scheduled email marketing series to optimize your reach on Cyber Monday. One week before the sale, send out a teaser email. On Cyber Monday, follow up with the sale announcement.

    In the last hours of the sale, send out a last-minute reminder. By planning and scheduling these communications ahead of time with email automation, you can make sure that they successfully grab your reader’s attention in a packed inbox.

    In order to increase sales, many brands effectively prolong Cyber Monday promotions until Tuesday. To properly create expectations with clients regarding the timing, consider referring to it as “Cyber Week.”

    According to our experience and DonorPerfect data, the evening hours of 6:30, 11:00, and 11:59 pm are when the most Giving Tuesday gifts are completed. Try sending emails before or during these times so that the donation reminder is ready for contributors when they have time to check their inbox.

    For Giving Tuesday, you should send five emails in total. Sending emails should ideally be spaced out over several days. By doing this, you allow subscribers time to research your cause and determine their donation amount.

    To assess the effectiveness of your Giving Tuesday emails, it’s important to track major performance indicators. We can divide these KPIs into two groups: 

    • Email-related (includes open rates, CTR, and conversion rates)
    • Donation-focused (includes total amount raised, average donation size, number of donors, donor retention rate, and donor acquisition cost).

    By leveraging the collected data, you can analyze your marketing efforts and optimize them for future campaigns.

    Email sign-offs can be broadly classified according to the content and tone of your message. They each have a distinct function and target audience, ranging from formal and businesslike to informal and friendly.

    Every sign-off should include a polite concluding line that reflects the tone of your email, followed by your name. Depending on the email’s formality and context, you may also choose to include your contact details, job title, and company name.

    Knowing that different cultures may have different communication conventions that affect how you end emails can help you prevent miscommunications and demonstrate consideration for cultural sensitivity.

    Email closings might be more formal in some cultures than others. Some cultures, on the other hand, favor more informal closings. For example, “Best regards” and “Sincerely” are frequently used in professional contexts in many English-speaking nations. Professional emails in Australia are frequently concluded with more casual phrases like “Cheers.”

    Yes, generational differences can have an impact on email sign-offs, just as cultural backgrounds do. When it comes to ending emails, different age groups typically have distinct preferences.

    For example, writing something casual to a Baby Boomer who prefers formal speech can make you seem unserious and unprofessional. Even though it’s a generalization and people from older generations can use a casual style too, we recommend being mindful of this difference, especially if you’re not familiar.

    Our emails are designed and tested for mobile responsiveness and dark mode compatibility to maximize engagement and user experience.

    Klaviyo & Email Platforms

    Flowium has experience with: 

    • Klaviyo 
    • HubSpot 
    • Salesforce Marketing Cloud 
    • Customer.io 
    • Additional ESPs 

    While Klaviyo is our preferred platform, we have worked in a variety of ESPs. When working on a platform other than Klaviyo, we require an initial audit to ensure that your strategic requirements match the platform’s capabilities prior to signing.

    Yes. Flowium is a Klaviyo Master Elite Partner with Extensive experience across strategy, implementation, optimization, and migration projects.

    Yes. Klaviyo is especially strong for ecommerce because it connects marketing activity with customer behavior, purchase history, and revenue data.

    Klaviyo is ideal for ecommerce lifecycle marketing, such as abandoned cart flows, welcome series, post-purchase emails, winback campaigns, customer segmentation, and personalized promotions.

    Yes. Klaviyo is particularly powerful for ecommerce, as it integrates customer behavior, purchase history, product data, email campaigns, SMS, automation, and analytics all in one place.

    The key benefits include ecommerce integrations, advanced segmentation, automation flows, email and SMS tools, and revenue analytics. The disadvantages are the cost, complexity for novices, and the requirement for correct setup to reap the benefits.

    Some of the most popular Klaviyo alternatives are Mailchimp, Omnisend, and Attentive. For more basic email marketing, Mailchimp might be the better choice, while Omnisend is a great ecommerce option, and Attentive is a popular SMS-focused brand.

    Absolutely. Flowium regularly handles migrations from platforms such as Mailchimp, HubSpot, Salesforce Marketing Cloud, and others.

    The ideal Klaviyo flow strategy depends on your business model, customer journey, and lifecycle stage.

    Best flows recommended by our professionals include:

    Yes, you can use this checklist to conduct your Klaviyo audit yourself. However, you can also get a free audit from us, which will save you a lot of time and effort.

    Conducting a Klaviyo audit is for your email marketing strategy like getting an oil change for your car. It will help you identify areas for improvement, find hidden opportunities, and fix any issues in your strategy. The goal of a Klaviyo audit is to optimize your strategy for better performance and revenue.

    You should audit your Klaviyo account as frequently as necessary for your business. You can do so once a year, once a quarter, or even once a month. The most important thing is that you do it regularly.

    Absolutely. Our team conducts ongoing A/B testing as a part of our optimization process. It may include testing of:

    • Subject lines
    • Content structure
    • Offers
    • Send times
    • Creative elements
    • Audience segmentation

    Flowium works with: 

    Businesses use email marketing software as a powerful tool for delivering information and sales materials to clients on their email lists. With the best email marketing software, businesses can effectively promote their brand, engage with customers, notify them about new products, announce upcoming promotions, share valuable content, and accomplish much more.

    In short, you need an email marketing software to save time and get the most out of your email campaigns. Email marketing is a complex process. If you don’t use email marketing software, you’ll have to manage everything manually. Email marketing software makes it much easier to organize email campaigns, automate tasks, and track results.

    When you sign up for an email marketing platform, you’ll typically get a dashboard where you can manage subscribers, design emails, schedule sending times, and track engagement metrics.

    The best email marketing software is one that works best for you and your business. It will depend on the type of campaigns you want to send, the size of your email list, and the features you need.

    Klaviyo is totally conceived for eCommerce owners. His flows, such as cart abandonment flows, are particularly convenient for online stores. Analytics and precise segmentation help online businesses to convert more often with email marketing.

    In terms of pricing and services provided for the cost of the plans, Omnisend is indeed one of the leading agencies. However, the closest profitable alternative is Klaviyo, which we recommend as the best agency for DTC ecommerce brands.

    To change colors in a Klaviyo email design, you have to edit them directly in the emails. To avoid setting up color manually each time you create a new email, preset standard templates or blocks and reuse them every time you need them.

    It depends. For some people, it is an extra step that slows down the process of adding a new subscriber to a list. For others, it is a great way to keep your email list clean, verifying each new email address before adding double opt-in to the Klaviyo profile section.

    If a person fails to confirm the double opt-in, a blank profile will be created on Klaviyo for that particular individual. The contract will not be added to any list and no further information or activity will be listed on their profile. In other words, the user won’t be added to your Klaviyo email list.

    Yes, if a person is truly interested in your emails but fails to click on your confirmation email for some reason. In this case, you will lose a subscriber.

    To send messages in manual mode is the best option when you want to review an email, test a flow or see who will receive the email. In short: it is very useful when you want to avoid automation.

    Live emails are sent to all people that trigger a particular action or pass a filter after a certain amount of time. It is up to you to set up the specific criteria.

    Yes, you can access your Klaviyo settings and set up the mode you prefer. Go to “Manage flows” to set up your live emails.

    It is important to allow your subscribers to choose how often they want to receive emails from you, and what kind of emails they are interested in. Emails preferences page helps to reduce the unsubscribe rate and increase open rates.

    You can ask your subscribers to set up their preferences right from the start when they just subscribed. Simply, add a paragraph on this subject in your welcome email. You can also integrate a link to the preference page on all of your email footers.

    They do require some work at first, but the process will then be automatic in Klaviyo. Email preferences will help your email segmentation, which means your emails will be better targeted, and you will have more efficient email campaigns. It is worth the small effort.

    The Klaviyo unsubscribe link is placed at the footer of the email. It allows subscribers to cancel their subscription when necessary.

    Yes. You can create logical statements that will either be true or false for each person that enters the flows. Your conditional split will divide the users that subscribe to your email list, while the trigger split will react when a specific action occurs.

    The Klaviyo conditional split can segment your list based on your subscribers’ location, habits, properties, or any other pieces of information your eCommerce website collects.

    These are two different functions that suit specific needs. None of them is better than the other. It all depends on what you want from your email campaigns. Also, you can use both together.

    MailerLite, Omnisend, and Moosend are some of the most significant Klaviyo alternatives in terms of pricing, as they all offer generous free tiers and low-cost plans for increasing lists. These platforms offer reliable automation and email functionality at a lower cost, particularly for small to medium-sized organizations.

    No, Klaviyo charges only for active profiles. That’s why we recommend cleaning your list by suppressing accounts that don’t respond to your re-engagement campaigns. Suppressing is also a better option than deleting them since you can always unsuppress them if they show interest in your brand in the future.

    No, because SMS profiles never depended on how many SMS subscribers you have. SMS subscribers in Klaviyo are treated as active profiles, even if they sign up without an email address, and you are already paying for them under the active profiles model.

    SMS billing is credit-based, which means you pay for credits rather than SMS users directly. If you exceed your credit limit, you can upgrade automatically; however, unlike email, there is no auto-downgrade option for SMS.

    The number of emails you can send depends on your subscription plan. For example, if you use a free plan, you are only allowed to send up to 250 profiles and 500 emails per month. You won’t be able to send again if you over your profile limit unless you upgrade or have 250 profiles or fewer.

    According to the scale on Klaviyo’s pricing page, you can send up to 2M emails per month to up to 250,000 subscribers. However, they also offer a custom option for larger contact lists, so you need to contact their sales team for this information. 

    Despite Klaviyo’s primary focus on ecommerce, this service offers a wide range of other functions and features that enhance and assist any business’s marketing initiatives. Klaviyo flow builder is a user-friendly tool with a variety of conditional flow segments, A/B splits, and trigger filters that can be used to meet practically any requirement.

    Klaviyo segmentation is simple and quick to use, and it gives organizations better insights into their customers. It is an excellent tool for non-ecommerce companies to communicate with clients, build brand awareness, and advertise sales or exclusive deals.

    Yes, after the launch of Klaviyo’s 2025 pricing update, the company also offers an appreciation discount.

    Some legacy Klaviyo users who have accumulated a large number of active profiles over time, well beyond the boundaries of their email plan tier, are automatically eligible for this discount. The appreciation discount limits any rise in their email plan price to no more than 25%.

    Yes, the robust features of this software fully make up for the somewhat higher pricing options. Choose Klaviyo if you need marketing automation software that can manage everything, including advanced automation, segmentation, analytics, and data platforms, without breaking the bank.

    Retention Science pricing isn’t available to the public. You need to schedule a demo to know your personal price. Each company or individual is analyzed separately.

    Both Klaviyo and Retention Science are part of Zapier’s integration tools, which means they can be connected to all the software available in Zapier’s library (which are hundreds).

    Both are great email marketing software, with strong features and detailed metrics. Retention Science is great for big companies with a strong marketing team. Klaviyo is more accessible and has a great reputation.

    The choice between Mailchimp and Klaviyo for ecommerce depends on your particular needs:

    • Klaviyo’s robust behavioral segmentation, advanced automation, and wide ecommerce platform compatibility make it a popular choice. It offers useful analytics and excels at creating highly customized email campaigns.
    • Mailchimp is well known for its wide range of cross-channel marketing capabilities. Because it provides robust automation, analytics, and AI-driven insights combined with a simple interface, it is ideal for businesses that seek an all-in-one solution.

    If you appreciate thorough behavioral data and friendly email marketing, Klaviyo is better. This platform has been our top choice and victor in the Klaviyo vs Mailchimp competition for years, so we’ve fully experienced all the benefits it can provide to organizations. You can transition to Klaviyo right now with the support of Flowium’s qualified email marketers.

    If you focus on ease of use and cross-channel capability, Mailchimp might be a better choice.

    Both tools are useful, but Klaviyo is the best solution for handling multilingual email marketing campaigns, particularly for Shopify.

    Klaviyo provides enhanced support for segmenting audiences by language, allowing you to send customized emails in multiple languages. With Klaviyo’s seamless interface with Shopify, you can enhance your multilingual tactics by better syncing data and tailoring emails based on consumer behavior.

    The outstanding segmentation and automation tools also allow you to more effectively personalize your emails based on user preferences and language. Klaviyo integrates more seamlessly with third-party Shopify apps than Mailchimp.

    Mailchimp is an excellent tool for sending email marketing campaigns. Klaviyo, on the other hand, is designed directly to assist ecommerce firms in increasing revenue by using relevant data to build highly tailored and targeted email campaigns.

    With three different subscription tiers, Mailchimp is often less expensive than Klaviyo’s subscriber-based pricing. Experts, however, believe that Klaviyo is worth every cent of the expenditure.

    Mailchimp groups are a category within your list, and these are mostly based on what your subscribers prefer/ or are interested in. While on the other side, Mailchimp Segments are a specific set of filters within your list where subscribers in the segment share common qualities (purchase activity).

    Groups are used when a person joins your signup form, so that way you know where they’re coming from  (embedded form in the footer, the main page pop-up, and similar). On the other side, Mailchimp Segments are automatically updated and dynamic, and they will change based on the conditions you set.

    Mailchimp includes up to 500 contacts and 2,500 sends/month. With this plan, your daily send limit is 500. It’s important to note that all accounts created before August 29th, 2022 include up to 1,000 contacts and up to 10,000 sends/month. The daily limit for these accounts is 2.000.

    This is a good question! You won’t be charged only for the following profiles: archived, deleted, pending, cleaned, and reconfirmed. So, if someone unsubscribes from your list, make sure to achieve them!

    The monthly charge is based on your plan, and your contact counts and it’s billed once a month.

    With Klaviyo, you can add unique resources and internal links to your sign-up forms designs. This way, the form is more personalized, and you attract more subscribers.

    Not too much text, not too many questions, and a call to action. Don’t frustrate a user by stealing too much of his time with your 10 questions on your sign-up form. Keep it simple. But also don’t forget to add a call to action, so the user can do the intended action.

    You just need to create the sign-up form on Klaviyo, include all the desired content and design, then embed this form to your Shopify store: on the Shopify footer or non-footer. To know more about the detailed process, read our article.

    ActiveCampaign costs less than Klaviyo. So if you want to save money, it is the best email marketing solution for you. However, if you are targeting sales and results, then Klaviyo’s features are worth every penny.

    There isn’t. Both refer to the same automated email sequences that can be set up through email marketing software. Only Klaviyo prefers using the term “flow”, while ActiveCampaign, and others, call it “automation.”

    Yes, you can get 14 days to try out ActiveCampaign yourself. While the offered free trial is more limited than paid accounts, you will be able to try most of our features.

    Yes, the annual plan discounts for ActiveCampaign are 20% off. Additionally, they provide non-profits 20% off all plans.

    No, there are no setup or onboarding fees associated with ActiveCampaign. When you purchase a premium plan, these services are provided free of charge.

    ActiveCampaign charges according on the quantity of active contacts, as we have seen. You won’t be promoted to the next contact tier immediately after reaching your contact limit. Rather, you won’t be able to add new contacts to your account, and your campaigns and automations will be put on hold.

    Make sure you manually modify your contact limit in the Billing area of your account to prevent this. Since ActiveCampaign no longer provides unlimited email sends, going over your email sending limit (10–15 times your contact limit) could result in overages.

    By including extra email sends in your plan through the Billing area, you may prevent this. You will have to pay about $5 for every 5,000 more emails you send each month.

    The contact limit is 10 times the email send limit. You can send 10,000 emails a month with a Starter subscription that has 1,000 contacts. The email send limit rises to 12 times your contact limit when you use Pro. 15 times your contact limit is the email send limit set for Enterprise.

    Klaviyo and AWeber compete in the Marketing Automation Campaign Management eCommerce Marketing Online Marketing categories.

    Klaviyo has a 3.34 percent market share in the Marketing Automation market, compared to AWeber’s 1.49 percent. Klaviyo is ranked fifth in Slintel’s Market Share Ranking Index for the Marketing Automation sector, while AWeber is ranked eleventh.

    Both Klaviyo and AWeber have more customers in the United States, Lebanon, and Australia.

    An AWeber email marketing tool is completely reliable. It will safely store all your customer data. Besides, it offers a secure way to manage your subscribers.

    So, AWeber is offering very simple dashboards, while on the other hand, Mailchimp’s higher plans have advanced options that can be useful for some teams.

    We’re glad you asked! You’ll have to purchase your own domain name to be able to use this option – in case you don’t have one already. Once you’ve purchased it, you will be able to create an email address for that domain.

    How often you plan to clean your customer list will depend on how often you plan to contact your customers and how often you expect them to return to make purchases. Generally speaking, people are unlikely to read your emails again if they haven’t done so in the previous twenty-five days. Naturally, this varies from company to company.

    Modern email marketers that use Klaviyo automate the entire process, directing subscribers into a re-engagement campaign to maintain a clean list and removing them from newsletters when they cease reading emails.

    Seek out demonstrated Klaviyo proficiency, a solid lifecycle strategy, clear results(case studies), and ecommerce brand experience.

    Yes, a lot of organizations employ AI for predictive analytics, send-time optimization, segmentation, and customisation.

    A competent Klaviyo agency should provide segmentation, testing, automated flows, email and SMS marketing, strategy, and performance optimization.

    Because of their extensive ecommerce and Shopify specialization, agencies like Flowium, Hustler Marketing, and Andzen are excellent options.

    No, Klaviyo Customer Hub requires an active, paid Klaviyo email membership and is only accessible for Shopify stores at this time. It isn’t available as a stand-alone program.

    The cost of Customer Hub varies according to the number of active profiles in your account and is an add-on to Klaviyo’s email plans. Up to 10,000 active profiles are priced at $30 a month, with a 30-day free trial and special introductory pricing available for a brief period of time.

    Yes, you can use Hubspot for email marketing. Being a comprehensive CRM platform, Hubspot provides email marketing as part of its CRM software.

    With Hubspot’s email marketing software, you can easily design professional-looking emails, create personalized email campaigns, and optimize them with analytics and A/B tests.

    Yes, Hubspot’s email marketing tool is part of its free plan that includes all the fundamental tools for small businesses. You can get started for free, but you might need to switch to a premium plan if you need more advanced email marketing features.

    As subscribers, Omnisend considers customers who have signed up for your email newsletter via email/SMS/push notifications. This means that they can receive both marketing and transactional messages. You are charged, specially, for them.

    For the offered price Omnisend provides corresponding services and convenience. It will take you only a few minutes to sign up, and getting started is made simple with sophisticated onboarding. The interface design is straightforward, clean, and intuitive so that even if you’re a complete beginner, you can quickly understand how to use the software.

    If you need to exceed your email sending limit, Omnisend will send you a friendly email offering to upgrade your plan. This offer refers to the Pro plan, which allows you to send unlimited emails.

    If Klaviyo or Omnisend do not suit your business, there are many other email marketing service providers on the market. Among them are:

    • Mailchimp
    • ActiveCampaign
    • GetResponse
    • Drip
    • HubSpot

    No, it is not recommended to delete contacts from the Omnisend list. To ensure that a contact is not included in the calculation of the cost, simply change its status to “unsubscribed.” This is convenient in case the contact will re-subscribe, as the information about him will be preserved.

    Here are several steps that you can take to make the right choice for your success.

    • Explore your options to find the ideal fit. This article is a way to find out about different solutions and discover their features, prices, and other details. Once you’ve taken a glance over your options and liked one, it’s time to dig deeper.
    • Make sure your best email platform is compatible. This regards both the service provider and the solution itself. You and the email marketing service company must have common objectives, and the platforms must be compatible with your CRM and digital ecosystem in general.
    • Request a plan. Before making a deal, make sure to deliberate on the details of your partnership by requesting a thorough plan.
    • Ascertain the standards of the agency. The best email marketing service provider must have defined standards and qualities to assess KPIs and ensure guaranteed results.
    • Look through email marketing service reviews. Find out about the client side of the experience. Reading reviews that reveal all the pros and cons of email marketing solutions or cooperation with their providers can give you the necessary insights.

    Answering what email marketing service is the best, Flowium’s team can name Klaviyo with confidence. We recommend using it because it offers sophisticated email and SMS features to marketers who want to boost sales.

    As the best company for email marketing with Klaviyo, Flowium also can help you organize migration to Klaviyo, build the correct strategy, set up campaign management and automation, and many other processes.

    When it comes to email marketing software for nonprofits, the main thing is to identify the general requirements that you need from the planned email campaign. Based on the planned requirements and budget, you can already choose the best software with the necessary special features.

    Fortunately, there are plenty of such software on the market and, most importantly, they offer great discounts for nonprofits.

    If your name is already taken, you might try shortening your first name to an initial, add a middle name or an initial, or rearrange the names in your email address. Use the approaches we provided above to see not only which one isn’t taken yet but also which one works best for your company. 

    A good business email address should not be complex; rather, it should be distinctive, straightforward, and easy to remember. It establishes credibility and trust by making a great first impression, particularly in professional situations.

    Adding recognizable components, such as your name or business, strengthens the relationship. To guarantee that your email can expand with your company and have a great online presence, consistency and adaptability are also essential points to consider.

    Even though it’s not forbidden, we advise refraining from utilizing symbols or numbers as they may come across as unprofessional. Use of numbers could also lead your email to be seen as spam. If you must use punctuation or symbols, utilize just underscores and periods where necessary.

    Even though it’s not forbidden, we advise refraining from utilizing symbols or numbers as they may come across as unprofessional. Use of numbers could also lead your email to be seen as spam. If you must use punctuation or symbols, utilize just underscores and periods where necessary.

    When you select emails in your inbox or in the All Mail section and click on the trash can icon to delete them, you send the emails to the trash. Emails in the trash are automatically deleted after 30 days. However, if you need to free up disk space immediately, here’s how to delete emails permanently:

    1. Go to the trash folder located in the left sidebar.
    2. Check the box on the left side above the emails.
    3. Click Delete permanently.
    1. Open the Trash in the sidebar on the left.
    2. Select the email or emails you want to recover.
    3. Next to the “Delete permanently” button, click on the icon of the folder with an arrow.
    4. Select where to move the email, for example, to your inbox.

    Sure! Log in to your Gmail account, open the sidebar on the left, click on More, then on All Mail. Check the box to the left above the emails, click on the text Select all X conversations in All Mail and on the trash can icon. Done!

    1. Open the app.
    2. Hold down any email in your inbox.
    3. Tap Select All. (It will only select the first 50 emails, so you will need to repeat this action or select each email manually by tapping on it).
    4. Tap the trash can icon.

    To delete all unread emails, type is:unread in the Gmail search bar above your emails and press Enter or Return. Gmail will list all unread emails, then proceed as usual, check the box above the emails, click on the blue text Select all X conversations, and click on the trash can icon.

    If you have a personal account, click on the Social category in your inbox.

    If you have a corporate account, open the sidebar on the left, unfold the Category option, and select Social.

    *In both cases, follow the standard procedure: check the box at the top left, click on the text Select all X conversations, and Delete.

    In the search bar above the emails, type before:YYYY/M/D and press Enter or Return. Gmail will find all emails up to the date you specified. Check the box in the upper left corner, click on the text Select all X conversations that appears, and then click on the trash can icon.

    While major companies such as Gmail and Outlook provide robust, good email services supported by powerful ecosystems, the alternatives mentioned on our list cater exclusively to the demands of creators, entrepreneurs, and personal branding enthusiasts. Choose the best email provider for the unique needs of your business.

    Because of its Swiss location, ProtonMail is an excellent solution, providing end-to-end encryption and strict privacy rules. It ensures that only the sender and receiver may access communications, making it extremely secure.

    Several respectable companies, such as Gmail, Outlook, iCloud Mail, and Zoho Mail, have free options that cater to personal and small-scale company needs.

    These free versions often contain fundamental features like adequate storage and necessary security measures, making them ideal for individuals or companies wishing to manage their communications without incurring upfront fees.

    Yes, the majority of email providers let you import emails using IMAP or offer migration tools, however, the specifics of each provider’s method can differ. For a complete transfer, some may need manual export/import procedures or third-party solutions.

    Yahoo Mail and AOL Mail offer the most dedicated email storage, with 1TB available for free.

    SMS & Omnichannel Marketing

    Yes. Flowium provides both email and SMS marketing services.

    Absolutely. Additional channels include: 

    The price of SMS marketing depends on three main factors: the number of texts you send, the frequency of your campaigns, additional features you may need, and your SMS marketing provider’s fees. The average price is between $0.10 and $0.50 per text message.

    You can collect phone numbers in several ways. The main one is offering users the option to subscribe when they sign up for your email list. You can include a checkbox asking them if they want to receive SMS messages from you. Another way is to ask users to opt-in with a pop-up on your blog article or website.

    The best time to send your SMS marketing campaigns will depend entirely on your audience and their habits. Study your audience’s behavior as well as your SMS marketing campaign analytics.

    We advise hiring an agency if you lack expertise or resources, but you can manage in-house if you have a skilled team and time to optimize.

    Look for ecommerce experience, strong SMS strategy building capabilities, platform expertise, and proven results.

    Cost typically depends on the scope and scale of your SMS promotion project, as well as the technologies used and related additional services. That’s why we recommend contacting the chosen agency directly to find out the cost for your specific case.

    The best agency is one with proven ecommerce results, strong platform expertise, and a focus on retention-driven growth. Flowium, as well as other companies from our list, fit this description, so you can choose the most fitting service provider for your brand.

    Yes, you can and should use Klaviyo for SMS. It’s one of the most powerful SMS marketing tools on the market.

    Klaviyo’s SMS pricing is based on the number of contacts on your email list and the number of SMS credits you’ll need per month. If you have less than 250 contacts and don’t need more than 500 email sends and 150 SMS credits per month, you can use Klaviyo for free.

    It is not required but highly recommended by our team of experts. Having two marketing channels under one platform will save you time, money and improve the overall customer experience since your channels will be better integrated.

    The main benefit is that you’ll be saving money. Since your revenue attribution for each channel will be more accurate, managing and coordinating two channels under one tool will be easier.

    Klaviyo recommends limiting the length of your text messages to under 155 characters, although the limit is 160. You can use multi-part messages to exceed the limit, but if you do so, it can easily add up and lead to overspending your SMS credits.

    The number of text messages you can send with Klaviyo will depend on the number of SMS credits in your monthly plan. If you need more, you can always buy more credits. So, there’s no specific limit to the number of SMS marketing messages you can send using Klaviyo, but it’s important to avoid overwhelming (or spamming) your subscribers.

    Postscript pricing starts at $25 per month. Pricing is based on the number of messages sent per month. Inbound messages are free, and prices include all carrier fees.

    Postscript is an eCommerce SMS platform that enables brands to communicate and engage with customers through text message marketing. It allows users to easily create and manage SMS marketing campaigns with detailed analytics to improve sales and revenue.

    The overarching and most obvious benefit of PostScript is that it produces better quality and detailing than PCL. Across the board, you’ll find graphical objects printed through PostScript-compatible printers to be more detailed and sharper than the same objects printed through other PDLs.

    Yes. Yotpo’s native Email and SMS solutions will be phased down by December 2025, according to an official announcement.

    Klaviyo is the closest all-in-one alternative. Learn more about the platform from our comprehensive guide.

    You can follow these steps to help you make the best decision for your success with Yotpo alternative.

    • Examine your choices to see which one best suits you. This article provides information about several solutions, including their features, costs, and other specifics. After you’ve looked over your alternatives and found one you like, it’s time to learn more.
    • Verify the compatibility of your preferred email platform. This applies to the solution itself as well as the service provider. The platforms must work with your CRM and the rest of your digital ecosystem, and you and the email marketing service provider must share goals.
    • Ask for a plan. Make sure to discuss the specifics of your collaboration by asking for a comprehensive plan before signing a contract.
    • Examine reviews of email marketing services. Learn about the experience from the perspective of the client. You may get the information you need by reading evaluations that list all the benefits and drawbacks of email marketing solutions or working with their providers.

    Absolutely. MMS uses the cellular network to reach almost any handset, including feature phones and smartphones in low-bandwidth locations, and does not require users to enable data or Wi-Fi. This makes it indispensable for time-sensitive warnings, existing consumer bases, and broad-reaching marketing.

    Yes, RCS will eventually replace SMS and MMS due to its greater benefits for marketing. We believe RCS will become the standard way to send and receive text messages.

    However, since this technology still has its flaws and needs further improvement in terms of connectivity and device support, we don’t recommend rejecting SMS/MMS marketing just now. Additionally, even those businesses that have adopted RCS still need both SMS and MMS as fallback options for this newer technology.

    While SMS only uses plain text over cellular networks and MMS adds multimedia (such as photographs or movies) but lacks RCS’s interactive and branded features, RCS is an enhanced messaging system that provides read receipts, verified branding, and rich media across data networks.

    No, RCS won’t take the place of email anytime soon, since, according to many polls, most generations still prefer email (40-50%), and almost everyone has an email address, unlike RCS. Brands should see RCS marketing as an additional channel in their omnichannel approach. So don’t worry about your investments in email marketing services.

    Yes, RCS may eventually take the place of SMS and MMS, most likely within the next three to five years. RCS should simply become the standard method for sending and receiving text messages. Just like we don’t actually call it SMS these days, we won’t call it RCS either. Only texting will be used.

    While RCS works on both Android and iOS, the visuals differ slightly. The good news is that all RCS functions are compatible with both systems, notwithstanding minor differences. The buttons, images, and interactions all function the same way regardless of which phone your customer uses.

    A push notification is a brief message that shows up as a pop-up from a mobile app on your desktop browser, mobile device’s home screen, or notification center. Push notifications usually include rich media (buttons, graphics) encouraging the user to click on a certain action.

    When push alerts are relevant, customized, and useful, they can be considered effective. They provide instant relevance and engagement when they are prompted by a user’s action, location, or intent.

    Content that is personalized for each user makes the message more relatable. Ultimately, the notification’s efficacy is maximized by providing the user with precise and doable instructions that outline the following steps.

    The only permitted option to send bulk messages is using the WhatsApp API, which is not free and requires payment per message.

    Here’s a short instruction on how to set up WhatsApp Business for marketing: 

    • Get the free app from the Apple App Store (iOS) or Google Play Store (Android), then install it by following the normal instructions.
    • You will need to sign up. This includes entering the international format of the phone number you wish to use for business.
    • Next, select your preferred method of communication to confirm this number: Call or SMS. You’ll receive a six-digit verification code.
    • Permit WhatsApp to access the contacts in your phone book.
    • Enter your business name, business category, profile image (typically your logo), and business address in the appropriate fields.
    • To better showcase your brand, you can now make a WhatsApp business profile that contacts may view. Business profile is where you do it.

    Adding people to your list is a continuous process. Keep track of which messages receive the best reaction, which channels generate the most sign-ups, and where users stray from the communication flow. To see what performs best, test various offers, creatives, or processes using this data.

    Before sending messages, always ensure that the opt-ins are safe. Users are more likely to trust your communications as a result. For less hassle, get your message templates pre-approved and make sure they adhere to all WhatsApp Business guidelines. Never send more messages than you have been given.

    By enabling real-time communication between your company and customers, WhatsApp’s two-way messaging features can improve customer engagement. This implies that you can tailor interactions, respond promptly to questions or complaints, and foster audience loyalty and trust.

    Similar to WhatsApp’s app, WhatsApp Business Web encrypts conversations. But once you’ve completed your tasks, don’t forget to log off. The account itself could be in danger if the PC is compromised.

    Indeed, WhatsApp Business is available for free in both browser and app versions.

    Real-time chat mirroring from the mobile app is possible with WhatsApp Business Web. The linked phone, which continues to be the main device, receives messages received from the PC.

    When chat volumes rise, more agents are needed, or WhatsApp becomes a crucial revenue and support channel, businesses should think about using sophisticated WhatsApp CRM or automation systems.

    Customer Retention & Loyalty

    Because it is less expensive to keep current clients than to find new ones, retention marketing is essential. Repeat sales and brand referrals from loyal customers increase the likelihood of long-term company success.

    Not at all. Since every company requires new clients, acquisition tactics are an essential component of the marketing mix. Any successful business plan must include acquisition-focused marketing. The problem is that all of your acquisition marketing efforts will be in vain if you don’t have retention marketing tactics in place.

    Your target audience and the type of business you run will frequently determine which channel is appropriate for retention marketing. Nonetheless, a number of channels have shown promise in retaining customers:

    • Email marketing
    • Social media
    • SMS 
    • Push notifications

    Naturally, this approach has shortcomings that you need to know before building your strategy. Here are the main ones:

    • Resource-Intensive. It may take a lot of resources to put good retention methods into practice. 
    • Customer Churn. Some consumers may decide to depart even with your best efforts. 
    • Reduced Margins. Discounts and loyalty initiatives may have an impact on profit margins. 
    • Saturation. Retention alone may not provide much room for growth in some markets.

    Retention, Related Sales, and Referrals are the three R’s of client retention. Together, these components improve total client retention:

    • Retention. Maintaining client satisfaction and engagement with your goods or services to guarantee their long-term loyalty. This entails fulfilling client expectations and providing constant value.
    • Related sales. persuading clients to buy more goods or services that are connected to their first purchase. By offering solutions that satisfy their changing demands, this not only boosts client lifetime value but also improves customer relationships.
    • Referrals. Relying on happy clients to spread the word and bring in prospective customers. Satisfied clients are more inclined to recommend your company to others, which aids in attracting new clients.

    The key to successful customer retention solutions is to examine your complete customer journey, or all the thoughts and emotions that consumers have about your brand. The settlement of support tickets and a business’s communication of its values are two examples of customer-facing interactions that have an impact on a buyer’s engagement with a brand.

    You can use the following formula to find your customer retention rate (CRR), which takes into account the clients you had at the beginning (S), end (E), and during the measurement period (N). This is how it appears: ((E-N)/S) x 100 equals CRR.

    Your industry will determine your desired CRR. Still, 35% to 84% is generally seen as a respectable retention rate.

    Repeat customers are those who have purchased from you more than once. They’re loyal customers who keep coming back to buy from you again and build a long-term relationship with your business.

    While there are many benefits of repeat customers, the biggest one is that having a good repeat customer rate can help you significantly increase your profit margins each month. In addition, repeat customers also bring recurring revenue, so you can be sure that you’ll always have someone buying from you.

    There are many ways to improve your repeat customer rate, such as creating loyalty programs for regular customers, offering incentives in the form of discounts coupons, or gifts after each purchase, or providing excellent customer service that exceeds expectations.

    Customer Lifetime Value = Customer Value × Average Customer Lifespan. This formula is the most general of all and does not require much effort to calculate. For a more detailed formula, refer to the article above.

    The customer lifetime value (CLV) and the lifetime value (LTV) are two very similar metrics, and many business owners easily confuse them. However, while the difference between them may be confusing, they are not the same. The main difference between CLV and LTV is that CLV deals with individual customers, while LTV refers to aggregate customers.

    A high CLV is better for business. It’s a sign that your business is profitable and you’re making money from your customers. A low CLV may indicate that your customers aren’t bringing you enough revenue. In addition, if your CLV:CAC ratio is less than 1, it’s a sign that your business isn’t profitable.

    The average customer retention rate for eCommerce stores is only 30%. So, if you keep more than 30% of your customers within a given time period – congratulations! You’re doing it right. Don’t be too afraid of high percentages of customer churn, they are normal in eCommerce.

    To reduce customer churn, you need to identify the cause of your customers leaving and then take action to stop it from happening. We’ve mentioned some practical ways to reduce customer churn in this article, but here are a few more tips:

    1. Use technology to track the right metrics to determine your customers’ satisfaction levels.
    2. Focus on improving the customer experience.
    3. Focus on quality over quantity when it comes to your products.
    4. Understand customers’ pain point.
    5. Take action based on what you learn.

    Customer churn is the number of customers that leave your business. It’s an important metric because it shows how many people are leaving and whether your business is growing, declining, or staying the same.

    The best solution is, after a few win-back emails, to delete the subscriber from your email list. This way, you will clean your list and improve your rates. However, before deleting someone’s email address, send them a last email to give them one more chance to stay.

    Many companies send surveys to every customer at the same time once per quarter. However, it can be more beneficial to spread out the survey and send to 1/90th of customers every day for 90 days.

    If you send all surveys at once, the responses will only represent one moment in time. By spreading the surveys out, you can act on the feedback and see the score change in nearly real-time.

    This depends on what you are seeking to measure: loyalty to the individual product, or loyalty to the customer in general. Most experts recommend measuring brand loyalty over individual product loyalty, therefore sending an NPS survey once per quarter.

    It’s often thought that surveying customers quarterly on a rolling basis is the most effective frequency that isn’t too invasive. Wait longer and you can miss critical feedback or changes in customer sentiment, send it too often and you may annoy people.

    This depends on what you want to measure. Sending a survey right after a customer places an order can be an effective way to measure customer loyalty for the shopping cart process.

    However, if you are more interested in measuring how likely the customer is to recommend the product they purchased, schedule the survey a bit further out to give the customer time to receive and start using the product. They’ll then be able to give relevant, actionable feedback.

    Stamped.io is an eCommerce marketing automation platform. It helps eCommerces to attract customers and keep them. It focuses on customer reviews and rewards to help you increase your sales.

    The basic plan starts at $19/month, billed annually. The premium plan costs $39/month, the business plan is fixed at $99/month, and the professional plan – $249/month. Read our article to discover which plan suits your needs best.

    The Stamped Basic plan is up to 200 orders per month. If you are just starting your business or you want to test the software, this may be enough for you. Other features include a $19 SMS credit, photo reviews, checkout reviews, connection to 2 apps.

    When you collect reviews of your products, you help your new customers to trust your brand and products faster. Humans always pay attention to others’ opinions – if you have plenty of good reviews, use them with Stamped.io!

    With Stamped, you can easily integrate your reviews on social media (Facebook, Instagram, Twitter, etc.), other websites, in your marketing emails, and so on.

    Flowium uses targeted winback campaigns to reconnect with inactive subscribers through personalized recommendations, value-focused messaging, and occasional incentives. If subscribers remain unengaged after multiple attempts, they are suppressed to maintain strong deliverability and list health.

    Yes. Automation can often be integrated with loyalty, referral, review, and user-generated content platforms.

    Yes. Alongside retention marketing, we also manage paid media and social advertising as part of our full-service offering, so your paid and retention strategies are handled under one roof, fully aligned and working together.

    Segmentation, Personalization & AI

    The appropriate volume depends on your audience engagement, product catalog, seasonality, and segmentation strategy. For each client, we customize recommendations based on your business and performance data, after a thorough audit.

    Flowium’s team builds segmentation strategies using customer behavior, purchase history, engagement patterns, lifecycle stage, predictive analytics, and customer value.

    This method is based on 3 main data points of your customers. By getting information about the recency, frequency, and money spent by your customers, you can add more structure to your marketing.

    The main 3 components are the recentness of the contact, the frequency of purchases, and the monetary expenditure of the customer.

    RFM stands for recency, frequency, and monetary segmentation. This method is used to increase sales and predict customer behavior based on the customer base.

    To calculate the RFM score, you need to evaluate each of the clients according to the main 3 criteria. Based on these scores, you will create your segmentation.

    Email personalization is when you make your email more individualized, tailored to your subscriber. To be able to do that, you have to use browsing and personal data your subscriber agreed to share with you. Personalized emails have higher conversion rates.

    Yes. We incorporate personalization and dynamic content into campaigns and automations as core components of modern retention marketing.

    Delivering customized content and experiences to millions of consumers across channels is known as personalization at scale. Every interaction feels relevant thanks to automation and real-time data.

    Simple strategies like adding a name to an email are common examples of personalization. Personalized marketing at scale employs data, automation, and orchestration to give unique experiences to millions of individuals at once.

    The two main approaches to personalization are:

    Rule-based personalization: Making use of pre-established segments and criteria, such as displaying product recommendations based on demographic information or the most recent purchase.

    AI-driven personalization: Using machine learning and predictive models to evaluate large amounts of data, forecast intent, and provide dynamic, personalized, real-time experiences across channels.

    Journey orchestration systems, AI-powered personalization engines, and customer data platforms are important tools.

    The agentic commerce protocol specifies the rules and standards under which autonomous software agents communicate and transact independently on behalf of users or enterprises. It oversees secure, automated decision-making and execution in digital marketplaces.

    Traditional AI frequently assists (e.g., chatbots, recommendations), whereas agentic AI can initiate and complete multi-step activities autonomously, learning and adapting over time.

    Email marketers won’t be replaced by AI, but it might help them. By automating tedious operations, evaluating data, and offering insights to boost campaign performance, AI can increase productivity.

    Nonetheless, human creativity, strategic thinking, and emotional intelligence are still crucial for developing persuasive messaging and fostering client connections. AI helps marketers, not takes their place.

    AI automatically customizes email content, subject lines, send times, and product recommendations for specific recipients by analyzing consumer data, behavior, and preferences.

    In order to save time and ensure that content is optimized for recipient engagement, generative AI can help with the crafting of email subject lines, body copy, and calls to action.

    Flowium’s specialists constantly work on increasing our competence and qualifications. We regularly evaluate and adopt new technologies and practices if they bring measurable value for our clients.

    Email Deliverability & Compliance

    A brief notice in marketing emails that advises readers of their ability to unsubscribe from future communications is known as an unsubscribe disclaimer. It helps guarantee adherence to privacy regulations such as CAN-SPAM and GDPR, and frequently has an unsubscribe link.

    Sending pertinent, valuable material that is suited to the interests and preferences of your audience will lower your unsubscribe rate. To keep users interested without bothering them, let them control the frequency and preferences of their emails.

    About 0.1% of emails are unsubscribed from on average, which means that one recipient out of every thousand usually does so.

    Here are some strategies to avoid the Promotions tab. Avoid including too many links in your message, using spam trigger words, and sending bulk emails. Avoid long emails, make them unique, and keep the text-to-HTML ratio at 60:40.

    Gmail is more likely to display your emails on the Promotions tab if they include promotional content for the recipients, such as free trials, offers, or discounts.

    Messages that arrive in the Primary inbox are more visible, have better conversion rates, and have greater open rates. People perceive emails in the Primary inbox as more reliable, so more interaction and answers are likely to result.

    Email marketing for cannabis is permitted, but it must abide by several regulations. Companies are required to abide by state or national advertising regulations relating to cannabis as well as general email laws (such as CAN-SPAM or GDPR, depending on the location). Regulations frequently prohibit targeting children, demand proof of age, and limit specific health claims.

    Cannabis-related businesses, particularly those who offer THC products, are restricted or outright banned by a number of popular email service providers. Some permit CBD under certain restrictions. Cannabis companies frequently select cannabis-friendly platforms that are aware of industry restrictions and specifically facilitate compliant marketing.

    During the development of BIMI, a large number of email companies have already supported it, but Microsoft with its Outlook and Office 365 still stands aside and does not plan to implement it in its email providers.

    If your emails end up in spam, it’s not because of BIMI. Most likely, it’s due to problems with email authentication. To resolve this, please review our implementation steps to make sure you’ve done everything correctly, or try one of our offered testers to see if everything is working as it should.

    BIMI increases deliverability by improving brand visibility, brand trust, and open rates, which in turn will show mailbox providers that users want to see your emails. Since BIMI functions in conjunction with reputable software such as DMARC, DKIM, and SPF, implementing authentication will help you improve deliverability.

    Start by identifying the root cause, which could be anything from poor engagement rates to authentication problems. Once you know what’s causing your deliverability issues, you can take steps to address them.

    The easiest and most time-efficient way to check your email deliverability is to use an email testing tool. There are many, but we recommend Email on Acid – that’s the one we use.

    Ideally, your email deliverability score should be over 90%. Anything below it is considered a poor email deliverability score and should be addressed. This is the number you should be aiming for regardless of the industry you’re in!

    Yes, transactional emails still need to adhere to anti-spam regulations. Although they are exempt from certain requirements, such as having an unsubscribe link, they must still comply with sender identification and content regulations.

    No, they don’t. Their transactional nature means that the customer requests and expects these emails, so including an unsubscribe link isn’t necessary. It wouldn’t make sense! But transactional emails still need to provide clear information about how the customer can opt out from receiving future communication from the brand.

    Use a verified domain, keep your email list clean, personalize your content, stay away from using spam language, and abide by GDPR and CAN-SPAM regulations.

    It is required by various laws concerning user rights. For example, it is stated in the CAN-SPAM act, or the GDPR for the European Union. Every user should be able to easily unsubscribe from any commercial emails.

    Under the GDPR, every website should give the opportunity to users to download and/or delete their own data. This is what the user request form is for. A user request should be responded to in two days, and any data should be deleted in 30 days after the user requested it.

    GDPR standards were created to protect EU citizens online. It is a way to secure user data, by forcing any website to ask for consent while collecting any type of user data. The GDPR also impact foreign companies, since any eCommerce should make its website GDPR compliant for EU citizens.

    Basically, a GDPR compliant website has to be transparent. It has to have a clear privacy policy, links to third-party providers, user request forms, among other information easily accessible on the website.

    It also has to ask for permission to collect any data or cookies before the user starts to navigate the website. You can read our 12-step guide to make sure your website is GDPR compliant.

    Abandoned cart emails use first-party data, i.e., online behavioral data that you can collect only after receiving explicit consent. Therefore, these emails fully comply with regulations and don’t threaten the data privacy of your clients.

    Yes, the gathering of confidential data must first be agreed to by the user. This procedure is mandatory regardless of the email service provider. You need it to make sure you have a legal basis for collecting private data.

    Legal requirements are mandatory. Before engaging in email marketing, it is important to check whether your strategy complies with GDPR and other legal requirements.

    These requirements relate to the proper processing of data, the proper registration of subscribers, and the use of legitimate grounds for the collection and processing of personal data. Read more about the General Data Protection Regulation (GDPR) and the CAN-SPAM Act in the article.

    No agency can legitimately guarantee inbox placement because mailbox providers ultimately control inbox filtering. However, Flowium actively manages deliverability through monitoring, auditing, and best-practice implementation.

    Our deliverability efforts include: 

    • Authentication setup 
    • Sender reputation monitoring 
    • List hygiene 
    • Engagement management 
    • Deliverability audits 
    • Ongoing optimization

    Flowium improves open rates through strong deliverability practices, audience segmentation, subject line testing, and optimized sending frequency. The focus is on making emails both relevant to subscribers and more likely to reach the inbox.

    Ecommerce Analytics & Growth

    Within 2 to 4 weeks of making changes to your offer, creatives, or landing pages, you might notice early benefits. However, it usually takes many months to achieve longer-term CAC reductions through SEO, content, or referral schemes.

    • CAC is total cost of acquiring a paying customer.
    • CPL stands for cost per lead (form submission or contact).
    • CPA stands for cost per action (buy, sign-up, etc.).

    The most comprehensive and final indicator is CAC, which represents the actual cost of conversion.

    No, stability cannot be guaranteed by a single channel. Predictable growth and safeguarding your company from shifts in ad costs or algorithms depend on diversification.

    Depending on the product category and business type, a healthy profit margin in ecommerce usually ranges from 20% to 40%. While low-margin businesses depend more on volume, high-ticket or specialty products may allow for better profits.

    When properly handled, ecommerce can be profitable. Product margins, customer acquisition costs, operating expenses, and retention rates all affect profitability. Strong net profits are frequently seen by brands with effective marketing and improved supply chains.

    Focusing on the balance between Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is key. Profitable brands ensure that LTV significantly exceeds CAC while optimizing retention and repeat purchases.

    To increase the profitability of ecommerce, concentrate on:

    • Improving inventory control and pricing
    • Using automation to lower operating expenses
    • Improving client retention and experience
    • Entering new channels and markets

    Any team that works with the product or service and the customer is accountable for product-market fit. The value proposition for the customer is created and fulfilled by a variety of processes, including product development, marketing, production, testing, and sales.

    Finding the ideal combination of product and value proposition to appeal to your target market is known as product/market matching. Knowing which potential products may be marketed to a target audience that is most likely to purchase them should be your first step.

    No, a single use of a product does not indicate product-market fit; rather, it necessitates high retention, frequent usage, and evident target market desire.

    For the majority of products, achieving product-market fit takes about two years on average, and 80% of them never do. This can be transformed into a more methodical and structured procedure with the correct mindsets and thought processes.

    To achieve long-term profitability, everything hinges on how fast you can finish your market research and offer value to your target audience.

    The 5C principle applies not only to experiential marketing but to marketing in general. It is a marketing model of situational analysis that marketers use to help businesses make decisions about marketing strategies. Therefore, to analyze specific areas of marketing, the marketers are guided by the 5Cs, which include: 

    • Company
    • Customer
    • Collaborators
    • Competitors
    • Climate

    This type of advertising presents consumers with ads that they can test for themselves by relying on their senses. They don’t just watch the ad on TV or elsewhere, but interact with the product directly, experiencing it with all their senses.

    The key feature of experiential marketing is a unique interaction with consumers. This interaction covers 5 dimensions, namely sensory, emotional, thinking, action, and associative. By embracing these dimensions, brands create an unforgettable customer journey.

    In 2026, attending ecommerce conferences will provide quick access to insightful information, efficient networking opportunities, and a more personal touch than interacting online.

    These gatherings offer early access to emerging trends, stimulate creative thinking outside one’s comfort zone, and present a pleasant diversion from daily life with the possibility of meeting new people. Most conferences also provide convenient online access if one is unable to attend in person.

    Which ecommerce conference is perfect for you depends on your industry, business objectives, and areas of interest. Shoptalk, Accelerate25, and SubSummit conferences are some of the well-known ecommerce events that we recommend attending. Research conference options and select one that fits your company’s goals and demands.

    What makes selling on TikTok worthwhile? Let’s look at the common reasons why you should invest. 

    • Popularity. The platform’s monthly global user base has increased by 800% since 2018 and is expected to reach 1.2 billion users. Compared to other social media platforms, it is simpler to reach a larger audience, which enables producers to expand exponentially faster. 
    • Innovations. In response to customer requests, the company introduced a number of features that facilitate sales on TikTok. With its vast user base and array of tools, including tailored exploration, the platform presents your company to over one billion people. 
    • Custom product suggestions. TikTok is a popular platform where consumers go to find product recommendations from reliable content creators. The audience is more prepared to shop after engaging in this kind of investigation, which also helps them make purchases.
    • Accessibility. The app facilitates easy purchasing for consumers, making shopping convenient. It uses the visually appealing and captivating information offered by the platform to boost sales and brand engagement.

    Technically, you can promote and sell stuff on TikTok regardless of its type. However, since the platform specifies on visual representations, some products are just easier to showcase and market to clients via vide format.

    In the first month after TikTok Shop U.S. made its big debut, 85% of transactions were made in the beauty care category. On the TikTok e-commerce platform, it is the most popular category. Accessories, jewelry, body care, and cosmetics all pair well with the influencer sales model on social media, which is why beauty is such a hot topic in social commerce.

    To give you a clear answer to the question “How to promote a product on TikTok?”, let’s summarize the main points of working strategies that we’ve explored. Here’s a brief instruction:

    • Create engaging content;
    • Realistically showcase products and give detailed description of its characteristics;
    • Leverage hashtags and trends;
    • Use UGC content to your advantage;
    • Work with influencers;
    • Use TikTok Ads of different types.

    The time taken depends on where the shipment is going, the mode of transport and the type of service selected. It could arrive the same day or weeks later. International shipments by air are much quicker than those via ocean shipping. And ground expedited shipments will travel quicker than a standard LTL shipment.

    Just about anything. With a wide range of carriers specializing in certain types of goods or shipping, and a variety of modes of freight, cargo can arrive when and where it is needed.

    There are 18 freight classes, determined by weight, dimensions, density, storage capability, ease of handling, value and liability (from instances like theft, damage, breakability and spoilage).

    As a standard shipping industry classification, freight class is also known as National Motor Freight Classification (NMFC). It is used to provide a standard comparison of commodities and simplifies the evaluation of billions of different goods shipped each year. A defined source of classification makes freight rate negotiations and logistics easier and more productive.

    Order fulfillment refers to the process of preparing the packages and shipping them from their point of origin to their final destination. In eCommerce, the order fulfillment process involves taking an order from a customer, processing it, and shipping it. A good fulfillment service ensures that each customer receives their order as quickly as possible, without any hiccups along the way.

    Fulfillment strategies are the decisions you make about how to fulfill your orders. Fulfillment means delivering your products and services to customers’ doorsteps. Strategies include choosing where you’ll store inventory, how you’ll ship products, and how you’ll handle returns.

    The answer depends on the size of the company, the type of products they sell, and its average daily order volume. Some companies will handle the shipping and fulfillment of their products in-house.

    However, other companies outsource the process to third-party logistics (3PL) providers. In that case, the dedicated eCommerce fulfillment service takes care of everything for them, from packing the customers’ orders to shipping them directly to the customers’ doors.

    An eCommerce fulfillment center is a third-party logistics company that handles all aspects of warehousing, packing, and shipping your products to your customers. With an eCommerce fulfillment center, you don’t have to worry about managing warehouses, hiring employees who can pack and ship orders for you, or keeping track of inventory levels.

    Yes. If you host your eCommerce store on Shopify, you can take advantage of the Shopify Shipping services. Shopify has its own network of fulfillment centers – Shopify Fulfillment Network (SFN) – an excellent option for small businesses already using Shopify as their preferred eCommerce platform.

    The three options for order fulfillment for eCommerce businesses are in-house fulfillment, outsourced fulfillment, and dropshipping. When it comes to in-house fulfillment, it simply means that you handle shipping and fulfillment on your own.

    Outsourced fulfillment means the seller contracts with a third-party company specializing in order fulfillment services. And finally, dropshipping allows you to sell products without ever handling them. You simply find someone who already has them in stock and pay them to ship directly to your customer on your behalf.

    No. Although Shopify does not offer direct shipping services, it does provide a platform where you can manage shipping for your store.

    Essentially, Shopify is an intermediary between you – the store owner – and the shipping carriers, such as USPS, UPS, or DHL. This means that you’ll be able to set up pickup and delivery options for each order and choose the shipping carrier from your Shopify dashboard.

    Yes, your customers will pay for shipping on Shopify – unless you choose to offer them free shipping! However, you’re the one in control of how much your customers will pay for shipping. You can set up shipping rates based on different factors within the Shopify Shipping settings.

    You can set up free shipping within your Shopify Shipping dashboard. Go to Manage Rates and choose the product you’d like to offer free shipping with. You can then change the shipping rate to 0.

    AOV is not the only metric you need to be focusing on. As well as looking at your AOV, you also need to monitor other metrics such as the conversion rates, the revenue per visit, etc. These provide a more balanced evaluation of how your business is faring and the strategies you need to apply to make a difference.

    Knowing your business’ average order value is key to understanding your customers’ behaviors. With this metric, you are better able to develop strategies that help encourage your customers to purchase your higher-priced goods. It can also provide insight into issues with your pricing strategies.

    A low AOV means your transaction revenue is lower than it should be. This might mean you sell more of your lower-priced orders, and your customers aren’t buying the more expensive ones. This tells you to begin to work on your strategies and offer more value to your customers.

    This is an eCommerce shipping method where you work with multiple carriers or logistics services to deliver orders to your customer’s address. For instance, your logistic company may first deliver the package to a post office or sorting facility, from where a shipping carrier will move it to its final destination.

    No, they are not the same. Shipping is one of the processes involved in order fulfillment. Conversely, order fulfillment encompasses all the processes that occur from when a customer pays for a purchase until their order reaches them.

    Answers may vary. But, arguably, shipping costs, packaging options, and shipment schedule should be at the top of your list when creating an eCommerce shipping strategy for your business.

    eCommerce shipping software helps online merchants to manage their shipping-related tasks. Both large and small companies use it to improve their shipping processes. eCommerce shipping software can help you with inventory management, order fulfillment, label printing, and more.

    eCommerce shipping software allows you to automate your order fulfillment and shipping processes. You can integrate the software with your inventory management system to automatically update your inventory levels and shipping rates. You can also integrate it with your payment gateway to automatically process orders when they are placed in your store.

    There’s no way to determine what is the best eCommerce shipping solution. There are several excellent shipping platforms, and which one is the best for you will depend on your specific business needs and user preferences. We hope that this detailed guide to the 12 best shipping software for eCommerce will help you make the right choice.

    An abandoned checkout (also called an ‘abandoned cart‘) occurs when a customer adds an item to their cart and doesn’t follow through with a purchase. Setting up Abandoned Checkout on Shopify is the equivalent of a quick win. By making this small change, you could recover potential sales.

    Well, what’s the most important to state here is that shopping carts are much better for some of the robust, product-based eCommerce purchases, while on the other side, checkout pages are better for some minimal, solution, or service-based eCommerce shopping experiences.

    Generally speaking, a respectable abandoned cart recovery rate falls between 10% and 15%. Reaching this percentage shows that your email campaign for abandoned carts is convincing people to come back to your website and finish their purchases.

    An industry-specific benchmark may differ, as may the particular strategies employed (e.g., incentives, personalization, and timing), but a recovery rate falling within this range is generally deemed successful.

    You should also consider such metrics as bounce rate (shows what proportion of emails were unsuccessfully delivered) and response time (increases recovery chances). The ideal bounce rate is less than 2%.

    It’s usually enough to perform heatmap analysis once a month or whenever template or layout modifications are made. You can determine the top-performing layouts by examining heatmaps for different email types.

    The term “total clicks” refers to the total number of times a link has been clicked, including repeated clicks by the same individual. On the other hand, unique clicks only count one click per person, no matter the number of times they click the link.

    Although there are several heatmap tools available, not all of them are suitable for your company’s needs. When deciding on your options and requirements for the tool, consider the following criteria:

    • Email heatmap type;
    • Feature set and limitations;
    • Usability;
    • Compatibility with your services and available integrations;
    • Pricing.

    The quantity of distinct clicks on an email’s links is known as the unique click-through rate. Even if someone visits the same link five times, this measure only records one click. Therefore, UCTR might be more helpful if you want to determine how well your campaigns convert your target demographic.

    Click-through rate calculates the proportion of recipients who clicked a link out of all those who opened the email, whereas click rate measures the percentage of all recipients who visited a link. You can read our article about the differences to find more information.

    To fix low metrics for your emails, use all the mentioned strategies and tactics diligently. They have proven their efficiency and shown considerable results targeting not only the increase of this specific KPI but other important metrics as well.

    Summing it up in a short answer, you need to concentrate on developing visually striking, action-oriented CTAs that are captivating and easy to understand. Make sure your email design is simple, mobile-friendly, and free of any distractions that could draw attention away from the call to action.

    Use attention-grabbing subject lines, tailor your emails with pertinent content, and try A/B testing to see what works best for your audience.

    With our specialists from Flowium, you can get an email marketing audit absolutely free of charge. All you need to do is contact us and request an audit. Our team of specialists brings industry-leading expertise to help you boost performance, improve strategy, and drive more revenue. The email marketing audit from Flowium includes:

    • In-Depth Email Marketing Strategy Review
    • Opt-In Performance Improvement
    • Email Campaign Performance Enhancement
    • Revenue-Generating Flow Review
    • Expert Feedback on Analytics
    • Technical Email Suggestions
    • Revenue Improvement Report

    The duration of the audit depends on you. The average audit can take anywhere from a few days to several weeks, depending on the scale of your email marketing and how you organize the audit itself. However, the free audit from Flowium, which you can get right now, takes an average of 2 business days.

    The most common issues that are usually identified during an email marketing audit are mostly related to rates and metrics. The issues identified usually show:

    • Low open rate
    • High unsubscribe rate
    • Low click-through rate
    • High bounce rate

    In addition to negative metrics, other common problems include inactive subscribers and ineffective segmentation. If you don’t have much time and the funds to conduct an audit, check your performance based on these metrics and make sure they are at the highest level.

    Regular audits allow you to instantly identify weaknesses in your strategy, improve communication with your audience, increase conversion rates, and optimize marketing costs, which in turn contributes to the growth of your business’s profitability.

    They assist marketers in determining what constitutes “good” performance, identifying areas for improvement, setting reasonable targets, and evaluating campaign performance against industry averages or major competitors.

    Benchmarks can help businesses discover weak areas, try various methods, enhance content and timing, and set realistic goals for future campaigns.

    While the average open rate for an email campaign that is considered good is between 17 to 28%, it varies depending on your industry. To find out what open rate you should aim for, check out relevant email marketing statistics for your industry.

    When it comes to retention marketing, we advise viewing results as a long-term growth initiative rather than an immediate outcome. Flowium generally frames ROI as a 4–5 month journey involving strategy implementation, testing optimization, and performance improvements.

    Performance is measured using metrics such as: 

    • Revenue attribution 
    • Conversion rate 
    • Click rate 
    • Engagement rate 
    • Deliverability metrics 
    • Customer lifetime value 
    • List growth 
    • SMS performance

    Yes. Flowium’s account team always approaches performance monitoring and optimization meticulously, as these are its ongoing responsibilities.

    Our clients receive ongoing performance reporting through their dashboard, along with strategic reviews and recommendations.

    Yes. Flowium has published numerous case studies demonstrating revenue growth, ROI improvements, automation success, and retention gains across multiple industries.

    Integrations

    In most cases, yes. Integration feasibility depends on the specific platform and available APIs.

    Although CRM systems are not required for ecommerce companies, having one gives you a comprehensive picture of your company’s health and possible sales prospects. If you want to collect client information, link it with your ecommerce website, and track consumer activity, you need to use this type of system.

    CRM ecommerce connection enables you to combine order history, browsing behavior, and communication data to conduct more relevant campaigns, improve support, and gain a better understanding of your customers.

    A customer data platform (CDP) is a system that collects, combines, and stores data about all customer interactions with a particular brand or company.

    Certainly, Klaviyo CDP is one of the most important integrated software they have. Their CDP is also one of the best on the market, which greatly increases the efficiency of management and activation of data.

    CDP in email marketing is what collects all the data about customers who interact with the brand in any way. A CDP can collect information from social media, email marketing, digital ads, landing pages, search engines, and a company’s website.

    The CRM doesn’t replace the СDP because they are different systems in terms of functionality, while the CRM supports sales, the СDP provides a general view of the customer database.

    The CRM doesn’t replace the СDP because they are different systems in terms of functionality, while the CRM supports sales, the СDP provides a general view of the customer database.

    Klaviyo has over 300+ pre-built integrations. That said, with over 300 lightning-fast data integrations, supercharging your entire ecosystem with Klaviyo will be quick and easy.

    When you log in to your Klaviyo account, you should click on your account name in the lower left corner. Then, you need to select the Integrations tab and select All Integrations. That’s where you’ll find a list of all built-in integrations supported by Klaviyo.

    Team & Support

    Although our headquarters is in New York, we operate as a globally distributed team, serving ecommerce brands worldwide.

    Your dedicated team communicates through either email or Slack, depending on your preference and your client dashboard. We’ll coordinate availability and meeting schedules based on your account needs and team availability.

    We require client meeting times to be held within business hours during EST Timezone, unless otherwise coordinated and agreed upon with your project team.

    Clients are typically assigned a dedicated team of specialists that may include: 

    • Lifecycle Marketing Managers
    • Designers 
    • Copywriters 
    • Technical Specialists

    Most accounts are supported by a dedicated three-person team.

    Communication is managed through: 

    • Slack
    • Client Dashboard 
    • Scheduled meetings 
    • Email communication

    Absolutely. Education and transparency are part of the partnership, and the team is available to explain strategy, processes, tools, and recommendations throughout the engagement.

    We develop copy around customer psychology, brand voice, lifecycle stage, personalization, and conversion goals.

    Exactly. Flowium provides comprehensive services that include strategy building, copywriting, design, implementation, testing, and optimization.

    Yes. Upon your request, we can incorporate custom initiatives, unique workflows, and specialized requirements into your project

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