One of the most interesting autumn holidays that is perfect for creating a wonderful email marketing campaign is Halloween. Halloween emails dedicated to the holiday bring excellent results in terms of sales and engagement. Whether you are an eCommerce brand or in any other field, this traditional holiday guarantees success. Creative Halloween emails with spooky promotions and terrifying discounts are the basis of strategies this season.
That’s why Halloween is a must-have on your email marketing calendar. Not sure how to create and launch such themed promotions in your emails? We’ve gathered lots of ideas and tips for your terrifyingly good Halloween emails in one blog post.
Halloween Email Marketing in 2025
Year after year, Halloween is becoming increasingly popular not only in the United States but around the world. Despite this, some marketers still believe that Halloween emails are not worth the effort. Below, we will refute this claim by citing authoritative statistics.
The main evidence of the high effectiveness of Halloween email marketing is the tendency to pre-purchase goods, high consumer activity, and high spending on holiday goods. The National Retail Federation (NRF) conducts an annual assessment of consumer spending on Halloween, and the figures calculated in these studies prove that this holiday is still one of the most profitable in terms of sales, despite a slight decline in 2024.
Firework provides even more statistics on the performance of Halloween email marketing, proving its potential. Here are some of them:
- Halloween-themed emails have a 14.7% higher open rate than regular promotional emails.
- 40% of consumers make purchases based on emails with Halloween themes.
- Halloween-themed marketing emails can usually bring in about $200 million in extra revenue each year.
Analyzing the overall statistics of Halloween marketing, we can see that due to its popularity, this holiday occupies one of the key places in the autumn advertising plans of many companies, among such holidays as Thanksgiving and Black Friday.
The results of last year’s promotions and this year’s survey prove to businesses that Halloween email marketing in 2025 is worth the investment. Don’t miss the opportunity to attract even more sales during a holiday with such lucrative potential. Themed, creative Halloween emails will motivate your audience to take action. Use our comprehensive guide, get inspired by examples, and create your own unique and successful strategy!
Best Halloween Email Ideas
The process of creating an email campaign is both time-consuming and complex. To help you develop and launch creative email marketing campaigns during the holiday season, we have compiled some useful insights. Below, we present some types of Halloween marketing emails that you can use for inspiration, along with Halloween email newsletter examples. As a bonus to each type of email, we add recommendations on segmentation techniques. These recommendations are exclusive from Flowium CEO Andriy Boychuk. Similar segmentations have been tested and are constantly used by our company’s experts to manage our clients’ advertising campaigns.
Halloween-Themed Landing Page
Continue the fun user journey by creating a Halloween-themed landing page that will be linked to your emails and other distribution channels. Web page has more editing options to help you create a continuous, engaging visitor experience and keep them on your site for longer, increasing traffic. Match the styling to ensure continuity between your Halloween marketing campaign and your landing page.
Happy Halloween Email
Even the simplest email with a “Happy Holidays!” greeting can be unique and interesting if it is designed correctly. Such greeting cards are one of the most harmonious reasons for sending an email. The main goal of such campaigns is to spread the festive atmosphere and convey its spirit. The strategy is to send a simple holiday greeting via individual happy Halloween emails to your subscribers, conveying your excitement about the upcoming event. Black cats, carved pumpkins, scary ghosts, or anything else you associate with the holiday are suitable for a themed Halloween email design. The purpose of the email is to create a positive mood and strengthen a sense of community.
Segmentation strategy:
- Consider segmenting based on past interactions with your Halloween-related content. For example, opening or clicking on previous emails or viewing Halloween-related product categories on your website.
- The simplest and most common way to segment is by variables such as age, geographic location, and language preferences.
Customers’ Creations and Content
This is a very cool solution that is easy to implement and will bring you great feedback. Create an opportunity for customers to share their creations or content related to your brand, and be sure to offer them rewards for participating in such a promotion for better engagement. The best way to do this is through social media by adding hashtags. Halloween is a season of creativity and decoration that can rival even Christmas.
Just imagine the effectiveness and reach. Users will participate in the promotion and encourage their friends to participate as well. After participating, you will show their achievements in your emails, which will make them feel special and attract other subscribers to also participate in the promotion in order to be featured in the email. As a result:
- Customers are entertained
- Clients feel connected to the brand
- Participants are satisfied with the special offer received through the promotion
- Subscribers tell others about your brand, increasing your customer base
- New customers bring new purchases
- You have increased social trust and engaged your audience
Pre-Halloween Sales / Frightful Discounts
Start your promotions early to stay ahead of the competition and increase your profits. It’s pretty clear that when preparing for the season, many consumers start shopping for Halloween several weeks or even months before the holiday. This necessitates launching a “Pre-Halloween Sale” marketing campaign. Offer your products earlier and attract subscribers with tempting discounts on a variety of Halloween-themed products to grab their attention and increase conversions. We also recommend creating a sense of urgency by emphasizing the limited-time offers and exclusive discounts that will only be available until Halloween.
Segmentation strategy:
- Segment your subscribers based on their previous purchases of Halloween-related products or their participation in previous campaigns.
- Consider the frequency of purchases and the average order value. This strategy is part of a highly effective RFM segmentation that will allow you to target the right audience with the right discounts, increasing the likelihood of conversion.
Flash Sale
Halloween-themed email campaigns are often primarily aimed at increasing brand awareness and encouraging new purchases. Flash sales are very effective for this purpose, especially when integrated into omnichannel marketing. That is, not only via email, but also via social networks, SMS, and others. Such widespread hot sales will be very profitable, but the result will not be sustainable, which is basically what happens with most seasonal events.
Spooky Movies
Consider more content options that are not only focused on promoting your products, but also interesting, exciting, informative, and helpful. The Halloween campaign idea “Horror Movies” appeals to movie lovers and fans of this holiday by offering a list of scary movies that are perfect for a spooky night. Share movie reviews, trailers, and even special discounts on Halloween-themed movies in streaming services or at the cinema.
Segmentation strategy:
- Divide your audience depending on their interests, with a special emphasis on members who have expressed a taste for horror movies or have previously engaged with Halloween-themed material. Monitor their interaction with Halloween movie-related content, such as clicking on movie trailers or reading movie reviews on your website. Use this information to send personalized emails recommending eerie movies based on their preferences.
Link to the Loyalty Program
If you have a loyalty program, you should definitely include special Halloween offers there. Of course, announce new features in the loyalty program via email campaign. Send special emails to VIP loyal customers, rather than the same emails to everyone on your email list. If you don’t have your own loyalty program yet, it’s time to create one. A loyalty program is designed to retain and close existing customers, which is a good strategy instead of constantly searching for new ones. In addition, the more loyal a buyer is, the more likely they are to spend an increasing amount in your store. Besides, a loyalty program often creates a word-of-mouth effect, making your company more well-known. Nothing but advantages.
Scary Playlist
Another idea for a Halloween email will appeal to your audience of music lovers and enthusiasts. This type of campaign is a good option for businesses related to music and sound. Create an eerie atmosphere with a “Spooky Playlist” campaign. Prepare an excellent playlist with Halloween-themed songs so that your subscribers can enjoy it at parties or whenever they want to immerse themselves in a spooky atmosphere.
Segmentation strategy:
- Segment your email list based on their musical interests and previous involvement with Halloween-themed content. Don’t forget to base it on age, gender, and previous contacts with this type of content.
Launch a Halloween Product Collection
If your business matches the Halloween theme, you should consider developing a special, unique offer. If not, no worries! Any product advertisement can be adapted to the Halloween theme with a little creativity. Select products that match the color scheme or purchase materials to create themed packaging; it’s all up to you.
Halloween Lookbook
For eCommerce and retail businesses related to clothing and fashion, we have prepared another Halloween marketing strategy, “Halloween Lookbook.” This campaign is designed to offer a variety of original and modern Halloween costumes, giving users inspiration and ideas for creating their own individual looks. Add creative illustrations or photos, fashion tips, and even ideas for homemade costumes to get them interested. To the costume ideas, you can harmoniously add master classes on themed makeup or cosmetics.
Segmentation strategy:
- Focus on interaction with costume-related products. Identify which subscribers visited your page with a lookbook before Halloween or various costume categories. Send personalized emails with relevant lookbook recommendations and style tips based on user behavior in the browser. This segmentation allows you to provide specific costume recommendations and style tips that match the preferences of each segment, helping recipients find the perfect Halloween costume.
Halloween Checklist
Help customers prepare for their holiday party with this Halloween campaign idea. A “Halloween List” can be a handy checklist for subscribers to help them prepare for the spooky event and not forget anything. Provide suggestions for decorations, treats, and party supplies to create a comprehensive checklist.
Segmentation strategy:
- When segmenting your audience, consider factors such as marital status, presence of children, or pets.
Holiday of Celebrating Death
Traditional American Halloween isn’t the only topic you can use for promotions this season. Día de los Muertos, the Mexican holiday honoring the Day of the Dead, offers an original and culturally significant theme for a Halloween marketing email. Tell your readers about this vibrant holiday, give product recommendations, and share inspiring stories and customs.
Segmentation strategy:
- Segment your list based on interest in cultural events or prior exposure to Mexican-themed or Day of the Dead-related content.
- Consider demographics such as location and cultural preferences. This segmentation ensures that your emails are relevant and resonate with subscribers who are interested in that specific topic, increasing engagement.
Trick-or-Treat Giveaway
Let your followers try their luck in the giveaways, and let the special magic of this holiday work its charm on them. What’s more, it will definitely work for you, because with the “Trick-or-Treat Giveaway” campaign, you can create excitement around your brand and win customer loyalty by rewarding them for their dedication. Encourage customers to participate in a Halloween-themed giveaway for a chance to win special items, discounts, or even a surprise.
Segmentation strategy:
- Segment your audience by engagement and loyalty. Identify subscribers who have previously opened your emails, made purchases, or participated in your Halloween marketing campaigns. Target inactive customers in particular, as a campaign like this can increase their lifetime value.
- Consider segmenting by factors such as age or past Halloween purchases. This segmentation aims to reward and retain your most loyal customers, fostering a sense of gratitude and encouraging continued engagement.
Best Practices for Your Halloween Marketing Email
Below, we have compiled the most relevant tips and proven methods for creating Halloween emails.
Plan Your Halloween Campaign
The key to achieving high performance in holiday email marketing campaigns is a carefully planned strategy.
1. The first step in your plan should be to add a Halloween campaign to your email marketing calendar. It is important that you reserve more than just one date, like October 31, because a one-day campaign for this holiday will not be enough to attract your audience and generate conversions.
2. A long-term email campaign is more effective than a one-day program, especially when it comes to holidays. Plan the emails that will be sent, their order, and their content.
3. Of course, what kind of marketing would it be without special offers and incentives? Once you have a plan for the number of emails, their content, and goals, plan what incentives you will offer in the form of discounts and limited offers. Analyze which promotions will be beneficial to you and attractive to customers.
You probably already know that some days and times are better for sending than others. These times also apply to Halloween campaigns. Here are the best and worst days and times to send Halloween emails based on our metrics.
✅The best days to send are Thursday and Tuesday between 8 and 9 a.m.
❌The worst days to send are Saturday and Sunday between 6 p.m. to 5 a.m.
Create a Spooktecular Halloween Email Design
Once you’ve added a Halloween email campaign to your October email marketing plan, it’s time to move on to the design. To create an advanced design, you’ll need an email editor, that can be found in software such as Klaviyo, which contains all the necessary tools.
The components of an advanced design are high-quality visual elements such as animated GIFs, video graphics, and countdown timers. Add these elements to make your Halloween email design even more memorable. Halloween offers a wide range of decorative elements, such as all kinds of spooky stuff like spider webs, jack-o’-lanterns, ghosts, and many others, you know.
Using your chosen email marketing software, start creating your design from the ready-made templates provided. Choose minimalist and easy-to-customize templates, and then turn them into fascinating emails.
Put Your Creativity to Work in Writing Thematic Copy
Of course, visual elements alone are not enough to create quality content. To write interesting text in different sections, follow these tips:
- Use all your creativity to write a Halloween-themed copy, adding puns, wordplay, and associative phrases.
- Create fear of missing out (FOMO) by focusing your followers’ attention on the fact that your offers are limited in time and may soon expire. To do this, use traditional phrases such as “Limited offer!”, “Hurry before it’s gone!” and others.
- Use clear calls to action (CTA) that will serve as instructions for further actions for your recipients. The most important thing is to use CTA on buttons.
- Don’t forget about personalization. Be sure to use the recipient’s name and more advanced personalization techniques to make the email more relevant and personal.
- Keep it fun and add some Halloween-themed emojis. This will make your emails more vibrant and help you stand out from the competition. Here is a list of some Halloween-related emojis:
🎃👻🕷️🕸️🧙♀️🧛♂️🧟♂️🧟♀️🧌🦇🩸⚰️🪦🕯️🍬🍭🍎🌕🪄🔮🖤.
Make Your Subject Lines as Catchy as Possible
The intriguing and attractive subject line is what makes your email effective and successful. The best way to grab attention is with a pun. Play around with scary words to create something terrifying that will make people smile. Monstrous puns are just what you need for Halloween. Try asking artificial intelligence for advice on puns; it can give you truly relevant, customized ideas. Read on for more ideas for Halloween subject lines.
Target Your Emails to the Right Segments
To make the most of the Halloween email season, it’s important to focus on such factors as targeting the right audience and timing. Experienced email marketers know that effective segmentation is one of the most powerful techniques for engaging customers to interact. With segmented emails, your message will resonate best with the relevant audience groups, increasing conversion. Halloween is a trendy topic, but various age groups perceive it differently. Analyze your audience and implement appropriate segmentation.
Combine Emails & Social Media Marketing
Your email marketing will be much more efficient when combined with other channels. Integrate your Halloween email campaign with social media and invite your social media followers to join your newsletter. Some social networks allow you to add social buttons and sharing links to your emails so that you can encourage your subscribers to share your content on social media as well.
Set Up Email Marketing Automation
Segmentation allows you to divide your email campaigns between those who enjoy Halloween and those who simply want to enjoy autumn offers and vibes. We have already discussed how important it is to consider different customer segments and satisfy all preferences to increase sales. However, manually configuring every aspect of numerous emails that correspond to segments is not so easy and takes a lot of time and effort.
Therefore, it is worth trying to automate a significant part of your email marketing processes. Automation capabilities are offered in many advanced software programs. We suggest you try Klaviyo, the best software on the market, which will provide you with a multitude of campaign customization options.
Add Interactivity
Interactive letters are much more exciting than letters with traditional content. GIFs or various games, such as discount or promo code raffles, can serve as interactive elements. They will be a great addition to your Halloween marketing email and encourage subscribers to interact. In addition, interactive elements will increase interest and make your emails memorable.
Be Sure to Use A/B Testing
A/B testing is a tool that no successful email marketing campaign can do without. Through analysis, testing allows you to optimize your email campaigns by finding what resonates most with your audience. Using A/B testing, test many different specific aspects of your email, such as subject lines, visual elements, CTAs, and send times. Based on the test results, you can refine your strategies based on the actual behavior of your subscribers, which in turn will help engage your audience and drive conversions. Implement testing to improve the effectiveness of your campaigns for next year’s Halloween.
Optimize Email for Mobile Devices
Another important thing you need to take care of when creating not only Halloween emails but any emails is optimization for mobile devices. A significant number of your audience checks their email on their smartphones. Emails that are not optimized accordingly are automatically ignored and not viewed. Make sure to develop a mobile version of your email, as this will bring you significantly greater reach and more views of your advertising content.
Top Halloween Email Examples
Now that we’ve given you tips on creating the perfect Halloween email and campaign in general, we’ll show you some of the best examples. Based on these Halloween email examples, you’ll be able to see the whole scope and ways of implementing ideas that will inspire you to create your own hit.
BetterBrand
Creating a simple yet effective Halloween email design can be an artistic achievement. BetterBrand, which presented the Halloween sale email example you can see below, did an excellent job of this by creating an original ghost-shaped donut that takes center stage. The humorous element of the cartoon style is a great way to capture the spirit of Halloween in your email, exciting the imagination of your audience. It illustrates the concept that simplicity can be extremely powerful, leaving a lasting and pleasant impression on your recipients.
Solo Stove
Solo Stove combines a spooky Halloween playlist with the latest scary ideas and carefully selected Halloween products. This harmonious combination perfectly captures the spooky aura of Halloween, which the designers chose to express through vivid images of witches brewing potions on a stove, perfectly suited to the brand.
Not Your Mother’s
Here is another interesting example of a Halloween sale email design from Not Your Mother’s with embedded animations and emojis that create a festive Halloween atmosphere. What makes this email even more appealing is the brilliant use of a quote from the cult film “Mean Girls,” which talks about typical girl experiences and adds humor and relatability to your Halloween message. It’s a wonderful combination of creativity and pop culture that will delight your recipients who are feeling the Halloween spirit.
Halloween Email Subject Lines
Creating engaging and attention-grabbing email subject lines is critical for increasing the open rate of your Halloween marketing emails. Here are some subject line ideas for various techniques to help your Halloween sale emails stand out in packed inboxes.
Subject Lines for High Sales
“Unmask Spooktacular Savings for Halloween!👻”
“Don’t Be Haunted by FOMO – Exclusive Halloween Deals Inside!👀”
“Get Ready for a BOO-tiful Halloween with Our Special Offers! 🎁”
“Unlock Mystical Savings – Halloween Edition! 🔮”
“Trick or Treat Yo’ Self – It’s Halloween Sale-o-ween! 🍬🛍️”
“Pumpkin Spice and Everything Fright: Scarily Good Deals Inside! 🎃”
“Prepare for a Night of Chills and Thrills – Halloween Flash Sale! 🕸️”
“Darkness Falls, Discounts Rise – Halloween Offers Inside! 🌑”
Funny Subject Lines
“Fangs for Choosing Us! Sink Your Teeth into These Halloween Discounts! 🧛♂️”
“Witch Better Have My Candy! Our Halloween Giveaway Starts Now! 🧙♀️”
“Ghosts Just Wanna Have Fun – Join Our Spooktacular Party! 👻”
Spooky Subject Lines
“Creep It Real: Halloween Treats Await You! 🕷️”
“Enter if You Dare: Our Halloween Mystery Box Awaits! 🎁☠️”
“Ghoulish Delights Await You – Open if You Dare! 💀”
“Something Wicked This Way Comes – Halloween Exclusives Await! 🧟♂️”
As we mentioned in our tips, don’t hesitate to add relevant emojis to add a touch of Halloween spirit to your email subject lines. Most importantly, don’t forget to A/B test your email subject lines to evaluate their effectiveness and adapt them to suit your brand’s tone and target audience.
Leveraging AI for Halloween Email Content Creation
Artificial intelligence has already penetrated all industries, optimizing processes and helping to improve results. Don’t fall behind. Use AI to help you create various text content for your emails. Still, don’t forget that artificial intelligence is far from human creativity, and it certainly cannot adapt to the tone of your brand. That is why, when using it, stay the final line of proofreading. When working with AI, you may encounter difficulties in creating the perfect prompt that will allow the AI to instantly embody all your thoughts. To avoid missing key points necessary in the prompt, we have compiled a list of requirements that you should write down to achieve your goal.
AI prompt for Halloween subject lines
The subject line is key to all your email metrics, determining how many subscribers will open your email. We have no doubt about your creativity, but we still recommend turning to AI for inspiration so you don’t have to puzzle over it for hours. Here is a list of requirements that should be included in your prompt:
- Insert your industry name or specify your products
- Provide details of your customer, such as age group or preferences
- Specify that the subject lines should capture the Halloween spirit and align with the brand’s tone
- Be sure to include relevant keywords like ‘Halloween,’ ‘spooky,’ ‘treats,’ ‘costumes,’ or any other terms related to the Halloween theme
AI prompt for Halloween emails copy
Of course, for a harmonious balance between text and images, you need original content in the form of copy. Here is a list of requirements that should be included in your prompt for creating perfect text content:
- Specify that the copy should be informative, captivating, and aligned with the Halloween theme.
- Include the Incorporate details about special promotions, discounts, or exclusive offers related to Halloween products or services.
- Choose between content additions in the form of storytelling elements, customer testimonials, or intriguing descriptions of Halloween-themed experiences.
AI Prompt for Halloween Call to Actions
Finally, let’s talk about CTAs. CTAs can be simple and basic, or they can be creative and inviting, but the main thing is that they should be clear and explain where the click will lead. To create clear and encouraging CTAs, we wrote the following prompt:
- Emphasize that CTA should be encouraging for recipients to take action.
- Suggest using power words that create a sense of urgency and excitement.
Final Thoughts
Considering all of our ideas, examples, and suggestions for Halloween emails, one thing stands out. Halloween season campaigns are a parade of spooky creativity. Playful creativity and originality in your themed emails can bring incredible marketing results. The main thing is to know how to apply it correctly when creating an email.
You can do this thanks to our guide presented in this article or by getting to know us better as Flowium, the company that creates the best email campaigns on the market. Order our services and don’t worry about the results of your Halloween email marketing, knowing that we will create the best possible customer journey.
